Unicorn Media Powers Mobile Video Delivery for Handmark

Unicorn Media Technology Platform Provides Syndication and Analytics Across any Platform

TEMPE, Ariz., March 30, 2011 /PRNewswire-USNewswire/ -- Unicorn Media, Inc., a leading digital media management provider, today announced that its patented technology platform and robust API now support leading mobile app company, Handmark to syndicate video content to thousands of mobile devices including BlackBerry, Android, iPhone, webOS and others.

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With more than 10 years of experience, Handmark has a rich history in creating many of the industry's top downloaded apps including TweetCaster and Pocket Express. The company also specializes in full service mobile solutions for hundreds of the world's largest media brands like Zagat, Oxford University Press, Thomson Reuters, London Evening Standard and others.

Handmark selected Unicorn Media to support its need for a solution that optimized workflows and supported syndication to existing and emerging mobile technology.  Unicorn's patented technology platform allows Handmark to syndicate content for a large and growing list of its partners, a testimony to Unicorn's capability to deliver content to a massive audience of disparate devices. Unicorn's media management tools enable Handmark to create customized licensing rules that don't increase workflows, yet allow for sophisticated and complex distribution of content to multiple destinations.

"As the industry's only full-service mobile application solution across all major mobile platforms, we needed a solution that would scale as we grow. Unicorn Media's portfolio of media management technology provides us with an arsenal of tools to keep us at the top of the market," says Tim Massey, VP Software Engineering, Handmark.

"We've dedicated a lot of time and effort to creating solutions for media companies such as Handmark, our goal being to make it extremely easy and profitable for content publishers to syndicate to literally any Internet-connected device," says Bill Rinehart, CEO, Unicorn Media.

Unicorn Media offers access to an array of tools and technology that enable content owners to publish their content to any Internet-connected device or destination, analyze its performance and monetize that content for maximum profitability. Unicorn offers ground-breaking, patented technology such as Unicorn ONCE™ which enables clients to ingest content once and deliver to devices everywhere; including mobile devices such as iPad, iPhone, Android, Blackberry, webOS, Roku and more, while also providing dynamic ad integration and analytics across all platforms. Unicorn's media management tools also include, but are not limited to, global upload, transcode, asset management, player management, distribution, ad integration, syndication and analytics.

About Unicorn Media, Inc.

Unicorn Media, Inc. is a digital media management provider that offers solutions that change the way content owners deliver their media assets online. With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. Unicorn's flexible platform architecture enables customers to choose the services that best suit their needs by allowing them to augment their existing system with individual components or by utilizing the entire end-to-end suite of services. With real-time cloud analytics for understanding audiences and dynamic media syndication for delivering content to any Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco and Chicago. For additional information, please visit: http://www.unicornmedia.com.

About Handmark

Handmark is a world-leading developer and distributor of mobile applications. With more than 10 years of experience, the company has a rich history in creating many of the industry's top downloaded apps including TweetCaster and Pocket Express. Handmark also specializes in full service mobile solutions for hundreds of the world's largest media brands like Zagat, Oxford University Press, Thomson Reuters, London Evening Standard and others. Follow Handmark on Twitter and Facebook or for more information visit www.handmark.com.

SOURCE Unicorn Media, Inc.