CHICAGO, Oct. 17, 2016 /PRNewswire/ -- Five marketing agencies with offices in New York, Chicago, Atlanta and San Jose announced today that they have aligned to create unified.agency (u.a). Consisting of BKV, DRUM, Hiccup NY, Resonant Analytics and UMarketing, u.a will serve clients with seamless access to their expertise and practice areas through a single entity with its own strategic account management team to create customized solutions.
The 150-person unified.agency brings its impressive roster of Fortune 1000 clients (including: Adobe, AT&T, Chase, SPANX and American Red Cross) access to the capabilities expected from the large communications holding companies, but delivered in an individualized way with the acumen, passion and agility of a serial entrepreneur. The company was founded on the principle of morphing its resources to become a unique agency that is highly customized to the needs of each individual client and able to evolve at scale as goals change.
"It's almost impossible for most companies to find marketing and advertising agencies that are a perfect fit, and the agency of record model has been struggling for some time," says Ken Lomasney, COO of unified.agency. "We formed unified.agency with built-in flexibility, able to access a tremendous repository of expertise in limitless ways so that the agency instantly adapts to each client, effectively becoming the perfect fit for any need."
As agency/client relationship longevity dips to an all-time low, unified.agency is dedicated to serving as a long-term strategic partner to its clients. Forty percent of the clients engaged with unified.agency have chosen to work with its member agencies for at least five years in a row.
"To counter the silos that affect both agencies and their clients today, we have built a team of unified account strategists whose job is to ensure clients get the right services for their customer's needs, not the most profitable services for the agency" says Alicia Wiedemann, Chief Client Officer of unified.agency. "No more unit fighting over client budgets, no more skewing results to support channels in the agency's best interests."
Senior category teams are assembled to develop and execute campaigns across relevant disciplines with the ability to scale in any direction and bolt-on or drop off services at any time. This gives unified.agency unprecedented flexibility to adjust to changing market conditions for clients and their customers' needs.
"We are excited by the consistent gains our clients get from our unified marketing approach. It brings harmony to the complex customer journeys of today's brands," remarked George Wiedemann, CEO of unified.agency.
unified.agency delivers custom marketing solutions using broad resources of big agency networks with the bold passion of an entrepreneur for companies. The expanded services offered to all clients include creative design, web development, SEO, eCRM, paid media (online and offline), social media (including influencer management), direct mail, DRTV, content production, video production, call center management, research, database management, analytics and modeling, and strategic branding, visit www.unified.agency.
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