PR Newswire: news distribution, targeting and monitoring
2014

Unilever Buys 22 Flights on XCOR Aerospace's Lynx® Suborbital Spacecraft For Global AXE® Campaign

Share with Twitter Share with LinkedIn

MOJAVE, Calif., Jan. 11, 2013 /PRNewswire/ -- Commercial spaceflight is entering the main stream and looking (and smelling) quite good!

(Photo: http://photos.prnewswire.com/prnh/20130111/LA41486

United Kingdom-based Unilever Group and Space Expedition Corporation (SXC) announced a 22 flight purchase on XCOR Aerospace's Lynx® Mark II suborbital spacecraft for Unilever's space-themed AXEApollo™ campaign for the AXE® brand of men's cologne, body spray, shower gels and other personal care products.

Unilever will award the first flight to a lucky winner selected from a drawing just after the Super Bowl on February 3rd, and the 21 other winners will come from a year long, 60 country promotional campaign. That larger campaign includes a 100+ person December 2013 space camp for early stage winners in Orlando called the AXE Apollo™ Space Academy (A.A.S.A.). The campaign also includes legendary Apollo astronaut Buzz Aldrin and a 30 second Super Bowl advertisement. For a chance to win, register at www.AXEApollo.com.

"When a global brand leader like Unilever makes a significant commitment to a product like our Lynx®, it is a clear sign that commercial spaceflight has entered the main stream of worldwide commerce and truly is the Next Big Thing," stated Andrew Nelson, Chief Operating Officer of XCOR Aerospace, "Expect to keep seeing more good news from SXC as they ramp up in 2013!"

About XCOR Aerospace (www.xcor.com):  XCOR Aerospace is based in Mojave, California.  It is creating a new Research and Development Center in Midland, Texas and operational base at Cape Canaveral, Florida. XCOR® builds safer, reliable and reusable rocket-powered vehicles, rocket engines, advanced non-flammable composites and rocket piston pumps. XCOR® works with aerospace prime contractors and governments on major propulsion systems, while also building Lynx® a piloted, two-seat, fully reusable liquid rocket-powered vehicle that takes-off and lands horizontally. The Lynx® family of vehicles serves three primary roles including: research & scientific missions, private spaceflight, and micro-satellite launch (only on the Lynx Mark III). Lynx production models (designated Lynx Mark II) are designed to be robust, multi-mission (research / scientific or private spaceflight) commercial vehicles capable of flying to 100+ km in altitude up to four times per day. Flights may be purchased from www.spacexc.com. Lynx vehicles are also available to customers in the free world on a wet lease basis.

XCOR® and Lynx® are registered trademarks of XCOR Aerospace, Inc.
AXE® is a registered trademark of Unilever Group.

SOURCE XCOR Aerospace



RELATED LINKS
http://www.xcor.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 
Area to test

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release