"We look forward to re-engaging with our Soho neighbors and customers through the re-launch of our Soho Global Flagship Store," said Hiroshi Taki, UNIQLO U.S.A CEO. "The new store will highlight the 'everyday miracles' that UNIQLO aims to continue to provide our customers – products and innovations to improve people's lives."
A New Tokyo in Soho - 10 Years of Everyday Miracles:
The three-story store has 28,000 square feet of sales floor space, and features 12 new shop-in-shop sections, each telling its own story about UNIQLO LifeWear.
Highlights of the new shop-in-shop concept include:
- Ready-to-Wear: Knits, featuring merino wool, with jackets and bottoms for everyday style.
- Get Moving: Performance technology like Blocktech coats and Dry Sweat active wear, made to wick away moisture. Bicycles by tokyobike will also be on display for an active atmosphere.
- Design Studio: Women's flannel shirts, merino sweaters, and wool outerwear will be displayed alongside measuring tapes and a vintage sewing machine to highlight the UNIQLO design process and its commitment to great fabrics and patterns.
- Supima Perfection: The world's finest cotton T-shirts in a variety of styles set alongside traditional Japanese tea ceremony tools to invoke the ethos of 'simple made better.'
- Living Well: Innerwear items and fluffy fleece displayed with candles to create a relaxed environment while shoppers browse for comfort wear.
- Tokyo Newstand presents the latest of Japanese fashion, lifestyle and design with over 60 magazine titles piled high in a variety of genres for every audience. The iconic men's fashion magazine, Popeye, is one of the feature publications.
Sales Promotions Sept. 2-5:
To celebrate its 10 years in the U.S., UNIQLO Soho is offering $10 off core favorites on the first weekend of trading, including Ultra Light Down Jackets, Extra Fine Merino sweaters, flannel shirts and jogger pants.
Giveaways Sept. 2-5:
The first 1,000 customers in the store on each day of the long weekend will receive a mystery gift card ranging from $5 to $100.
The first 25,000 customers will all receive a limited edition UNIQLO x Pintrill pin upon purchase, designed specifically to commemorate the re-launch of the store.
Promotions from Participating Local Restaurants Sept. 2-18:
Participating local restaurants and bars in the neighborhood will offer UNIQLO beverage coasters free-of-charge, and customers will receive $10 off any purchase of $50 or more at the UNIQLO Soho store when redeeming their coaster.
In-store Vending Machine Sept. 1-5
Customers can post to Twitter about 'A New Tokyo in Soho' to activate the "vend" feature at this special Japanese-style vending machine. Prizes range from candy wrapped like sushi, gift cards for local Japanese restaurants, Matcha latte art by Mr. Hiroshi Sawada, and a grand prize bicycle, provided by tokyobike – a small, independent bicycle company founded in Tokyo, with a shop located steps from the UNIQLO store in Soho.
During opening weekend, and every weekend in September, customers can enjoy complimentary iced matcha green tea lattes and other signature matcha drinks, courtesy of MatchaBar. MatchaBar is a family-owned business founded in Brooklyn, serving ceremonial grade matcha sourced directly from an independent family farm in Nishio, Japan. The pop-up stand will be located on the ground floor in front of the mezzanine.
In-store Events & Local Partnerships
In honor of Soho's rich artistic history, UNIQLO will engage with its neighborhood through regular events around cultural moments, with the store's mezzanine level working as an exhibition space, reminiscent of a Soho artist's loft. The space will feature products like SPRZ NY (Surprise New York), a collaboration between UNIQLO and MoMA that gives access to iconic artists such as Andy Warhol, Ketih Haring and Jean-Michel Basquiat.
UNIQLO Soho will also engage with neighborhood shops, restaurants and businesses, partnering on events and promotions, as well as local nonprofit organizations such as Free Arts NYC and municipal agencies, including the NYC Department of Homeless Services.
To learn more about "A New Tokyo in Soho," visit: www.uniqlo.com/us/uniqlo-soho
Engage on social media with the hashtag, #UniqloSoho.
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual's style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people's lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.6817 trillion yen for the 2015 fiscal year ending August 31, 2015 (US $13.88 billion, calculated in yen using the end of August 2015 rate of $1 = 121.18 yen), Fast Retailing is one of the world's largest apparel retail companies, and UNIQLO is Japan's leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,700 stores in 17 markets worldwide including Japan, Australia, Belgium, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.
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