"This was an amazing thing to watch," said Frank Schilling, Managing Director of Uniregistry. "I have been in the domain name business for more than 15 years, and I have never seen anything like this in a single day. A mix of new customers to Uniregistry.com and our existing customers bought .xyz names, and other great new extensions, in bulk. We designed our systems for this type of event and are pleased they worked well. These registrants now enjoy the best management tools in the industry for managing their new names."
John Smrekar, Vice-President of Registrar Operations for Uniregistry, credited his development team for building a world-class registration platform. "Registering over a million and a half domain names in a single day necessarily means that customers are uploading large lists of domains to check for availability. Our registrar platform not only managed availability checks and registrations on a massive scale, it also did so under heavy loads, as many customers managed their queries and purchases at the same time. Our platform and our team supporting it were rock solid. We used only a fraction of our capabilities and could have handled more registrations by orders of magnitude."
Schilling noted that sharp domain name investors were leading the registration push. "The most successful domainers leap in when opportunity presents itself," said Schilling. "Low cost domains present a one year runway to refine a domain portfolio that will appeal to the next generation of domain name owners. The internet continues to grow globally, and as new users come online daily, they all will want great domain names. We created tools for domain investors to find and unlock value in these new domain names, and we were gratified to see many of them seize this unique opportunity."
Uniregistry.com offers the full range of worldwide domain names, from .audio to .xyz, from .com to .mom. For more information about Uniregistry's suite of domain name services, please visit Uniregistry.com.
Uniregistry is a domain name registration company creating innovative and intuitive products for users to connect on the Internet. Uniregistry operates 25 new extensions itself, including .link, .game, .mom and .photo, and sells internet names directly to the public through its own retail registrar, Uniregistry.com. It also operates .cars, .car, and .auto through a joint venture with XYZ Corp.
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