CHICAGO, Dec. 1, 2015 /PRNewswire/ -- Today is #GivingTuesday, and United Airlines is urging its customers to join in the giving spirit. Through December 11, the company will provide up to a total of 10 million bonus miles to MileagePlus members who donate to any charity through CrowdRise, the world's largest online charitable fundraising platform.
"Giving Tuesday is a great opportunity for our customers and employees to further support the causes that matter most to them," said Tom O'Toole, senior vice president and chief marketing officer at United. "We are always seeking out new ways to make a difference in the communities we proudly serve, and this partnership allows us to reward customers who share our commitment."
Each donation will also add one brick to the CrowdRise Giving Tower – a virtual structure built in real time representing the world's combined philanthropic impact over the holidays. A new virtual reality feature will help bring the experience to life by allowing viewers to see the CrowdRise Giving Tower stacked up next to iconic buildings from around the globe.
MileagePlus members who give to any charity can receive up to 1,000 bonus miles by entering their MileagePlus number at the time of their donation. United will award members miles based on the size of their donation:
- Donate $50-$99 – Earn 250 bonus miles
- Donate $100-$249 – Earn 500 bonus miles
- Donate $250 or more – Earn 1,000 bonus miles
Though MileagePlus members will receive miles for donating to a charity of their choice, they may also direct their contribution to one of several organizations that currently partner with United, including: Make-A-Wish America, March of Dimes, Fisher House Foundation, Ride 2 Recovery, and the Thurgood Marshall College Fund. To see a full list of United's featured charities, and watch the Giving Tower grow, visit www.CrowdRise.com/unitedgivingtuesday.
United Airlines and United Express operate an average of nearly 5,000 flights a day to 352 airports across six continents. In 2014, United and United Express operated nearly two million flights carrying 138 million customers. United is proud to have the world's most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. United operates more than 700 mainline aircraft, and this year, the airline anticipates taking delivery of 34 new Boeing aircraft, including the 787-9 and the 737-900ER. United is also welcoming 49 new Embraer E175 aircraft to United Express. The airline is a founding member of Star Alliance, which provides service to 192 countries via 28 member airlines. Approximately 84,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.
SOURCE United Airlines