CHICAGO, Feb. 13, 2012 /PRNewswire/ -- United Continental Holdings, Inc. (NYSE: UAL), today launched the MileagePlus Gift Card Exchange, a first-of-its-kind program that enables MileagePlus members to convert the remaining value of unused or partially used retail gift cards into award miles.
MileagePlus members also may now use gift cards from more than 60 major retailers to purchase award miles electronically online.
After logging into their MileagePlus accounts, customers select the retailer and enter their gift card information. Once MileagePlus verifies the transaction, United converts the balance on the gift card to award miles and deposits the miles into the members' accounts.
"The MileagePlus Gift Card Exchange program offers members another convenient way to earn award miles," said Jeff Foland, president of Mileage Plus Holdings, LLC. "We are pleased to offer customers new and innovative ways to engage with the world's leading loyalty program."
In January, United launched MileagePlus Headliners, an auction program that enables members to use their miles to bid for a host of experiences, including once-in-a-lifetime trips, airline adventures and tickets for theater and sporting events. MileagePlus members may also use Facebook and Foursquare to receive special offers from restaurants and merchants.
About United Continental Holdings, Inc.
United Continental Holdings, Inc. (NYSE: UAL) is the holding company for both United Airlines and Continental Airlines. Together with United Express, Continental Express and Continental Connection, these airlines operate an average of 5,656 flights a day to 376 airports on six continents from their hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark Liberty, San Francisco, Tokyo and Washington, D.C. United and Continental are members of Star Alliance, which offers more than 21,000 daily flights to 1,290 airports in 189 countries. United and Continental's more than 80,000 employees reside in every U.S. state and in many countries around the world. For more information about United Continental Holdings, Inc., go to UnitedContinentalHoldings.com. For more information about the airlines, see united.com and continental.com or follow United on Twitter and Facebook.
SOURCE United Continental Holdings, Inc.