United States $22 Billion Frozen Foods Market 2016-2021: Focus on Hot Meals, Sides, and Snacks - Research and Markets

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Mar 24, 2017, 11:45 ET

DUBLIN, Mar. 24, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks, 6th Edition" report to their offering.

Frozen Foods in the U.S. projects that sales of frozen foods over the 2016-2021 period will experience a negative compound annual growth rate (CAGR) of -1.2%, going from over $22 billion to around $21 billion for the four key frozen food categories: Frozen Dinners/Entrées; Frozen Pizzas; Frozen Side Dishes; and Frozen Appetizers/Snacks.

The report covers sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries. Packaged Facts' estimates of total market size for frozen foods and the categories covered incorporate sales through all channels and outlets.

Key Topics Covered:

CHAPTER 1 EXECUTIVE SUMMARY

INSIGHTS AND OPPORTUNITIES

The Market
Competitive Environment
Product Trends
Retail and Foodservice
Consumer Trends

CHAPTER 2 MARKET OVERVIEW

NOTE ON METHODOLOGY

MARKET CATEGORIES

OVERALL MARKET AT $22.3 BILLION

Frozen Foods Market Remains at $20.8 Billion in IRI-Tracked Sales
Frozen Dinner/Entrée Sales Show Negative Five-Year Growth
Frozen Pizza Showing Signs of Reviving?
Side Dishes Sales Flatten
Growth Falters in Frozen Appetizers/Snacks

MARKET OUTLOOK

Share of Consumers Who Buy Frozen Hot Meal Items Jumps to 90%
Declining Household Usage Rates Shown for Frozen Hot Meal Items
But Current Frozen Foods Consumers Are Buying More
Nutritional Value of Frozen Foods a Growing Concern
Level of Agreement with Statement: Most Frozen Dinners Have Little Nutritional Value, 2012-2016 (percent of U.S. population)
Frozen Considered More Affordable, Convenient Than Other Hot Meal Products
Quality the Most Important Factor to 80% of Frozen Foods Consumers
Frozen Foods Consumers Perceive Refrigerated/Fresh as Higher Quality
Preference for Fresh Presents a Formidable Challenge
Schwan: Consumers Have Complicated Relationship With Frozen
FDA Issues Draft Guidance to Food Industry for Voluntary Sodium Reduction Targets

PROJECTED MARKET GROWTH

Product Innovation Will Slow Frozen's Loss to Fresh

CHAPTER 3 THE MARKETERS

LEADING MARKETERS

LEADING BRANDS AND USAGE TRENDS

Banquet Remains Tops in Household Frozen Dinner Usage
Banquet Family Entrees the Most Frequently Consumed Frozen Entrées
DiGiorno Controls the Highly Consolidated Frozen Pizza Segment
Ore-Ida the Sole Frozen Potatoes Brand Eaten on a Frequent Basis
Hot Pockets Frequent Usage a Constant in Dynamic, Fragmented Hot Snacks Segment
Private Label Frozen Vegetables Consumed More Often Than National Brands

OVERVIEWS OF LEADING MARKETERS AND BRANDS

Nestlé
Conagra
Schwan's
Pinnacle Foods
Kraft Heinz
Amy's Kitchen
General Mills
Bellisio Foods
Tyson/Hillshire
Bueno Foods (El Encanto, Inc.)

OTHER KEY MARKETERS

B&G Foods
Ajinomoto Windsor Foods
Gold Star Chili
J&J Snack Foods
On-Cor Frozen Foods
Ruiz Foods
Skyline
Tabatchnick Frozen Soups
Willow Tree Farm

MEDIA, ADVERTISING, AND PROMOTIONS

B&G Re-Introduces Green Giant With The Giant Awakens Theme
Conagra Romances Women Consumers
Nestlé Touches All the Bases With Fit Kitchen
Bueno Foods Celebrates Anniversary With Free Cookbook
Schwan's Reminds Consumers Life Is Delicious
Bellasio Takes to Twitter for Eat!2.0

CHAPTER 4 PRODUCT TRENDS

PRODUCT TRENDS

CLEAN LABEL

Stouffer's Kitchen Cupboard Effort Promises Fewer, Simpler, Familiar Ingredients
Healthy Choice Simply Caf Steamers Feature Clean Label, On-Trend Recipes
Evol Invites You to Love What You Eat

CUISINES OF THE WORLD

Bellisio's EAT! Frozen Entr es Offer Global, Adventurous Flavors
Lean Cuisine's Limited-Time Entrées Inspired by International Culinary Trends
Mouth Meets South: First-Ever Packaged Frozen Soul Food Meals

SPECIAL DIETARY PREFERENCES

MAKING VEGGIES RELEVANT AGAIN

CHAPTER 5 RETAIL AND FOODSERVICE TRENDS

KEY POINTS

Supermarkets by Far the Dominant Channel for Frozen Food Spending
Private Label Plays a Significant Role in Some Frozen Food Segments
Schwan's: Retailers Can Make the Frozen Aisle a Linger-Worthy Destination

NATIONAL FROZEN & REFRIGERATED FOODS ASSOCIATION EMPHASIZES QUALITY AND FRESHNESS TO PROMOTE FROZEN

CHAPTER 6 CONSUMER TRENDS

KEY POINTS

FROZEN FOODS CONSUMPTION TRENDS

Over Half of U.S. Households Use Frozen Vegetables, Pizza, Potatoes
Age, Race, Presence of Children Strong Predictors of Use
African Americans, Households With Teens Are Heaviest Users of Frozen Dinners
Nine in 10 Consumers Buy Packaged Frozen Hot Meal Items
Half of Frozen Foods Consumers Keep Hot Meal Items on Hand
Frozen Foods Consumer Attitudes and Opinions
Quality Remains Most Important Factor in Purchase Decisions
Frozen Considered Most Convenient, Affordable Type of Hot Meal Item
Frozen Foods Consumers Are Busy and Strapped for Time
Concern About Nutritional Value of Frozen Skews Upscale

Willow Tree Farm For more information about this report visit http://www.researchandmarkets.com/research/nbmh85/frozen_foods_in

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SOURCE Research and Markets