DUBLIN, August 2, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Household Batteries: Consumer Market Trends in the U.S." report to their offering.
Sales of household batteries will reach $4,750 million by the year 2020, up from $4,125 million in 2015
The CAGR for the period is a projected 2.9%. Three manufacturers dominate the U.S. market for household batteries: Berkshire Hathaway, which owns the Duracell brand; Energizer, maker of both Energizer and Eveready batteries; and Spectrum Brands, which makes Rayovac.
Energizer has sought to position itself as the most environmentally-friendly of the three with he introduction of the EcoAdvanced battery, made with four percent recycled battery material. Within a few months of the EcoAdvance launch, Energizer doubled down on its environmental commitment by extending the technology to create the first battery to use recycled materials and also be rechargeable.
Sales and market size data sources include: IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more. In addition, the report draws on data from the Winter 2016 Simmons NCS Adult Study 12-Month and earlier Simmons reports.Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.
Key Topics Covered:
Chapter 1 Executive Summary
Chapter 2 Market Trends and Opportunities
Chapter 3 The Marketers
Chapter 4 Product Development and Marketing Trends
Chapter 5 The Consumer
For more information visit http://www.researchandmarkets.com/research/t8tzz2/household
Laura Wood, Senior Manager
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SOURCE Research and Markets