United States M2M Services Market in the Retail Industry 2015-2019 with AT&T, Rogers Communications, Verizon Communications & Vodafone Group Dominating

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May 15, 2015, 12:09 ET

DUBLIN, May 15, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/djqf8c/m2m_services) has announced the addition of the "M2M Services Market in Retail Industry in the US 2015-2019" report to their offering.

The M2M services market in the retail industry in the US to grow at a CAGR of 23.55% over the period 2015-2019

The report, the M2M Services Market in the Retail Industry in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Retailers worldwide strive to provide an innovative experience to shoppers. They have started to use M2M-based digital signage to provide users with essential information about new product launches, latest additions in product lines, and discounts. M2M-based digital signage is used to increase customer engagement by sending targeted advertisements based on customer profile, that is, location, demography, gender, and age. It is also used to display video messages at the POS. M2M-based digital signage provides information on a real-time basis. It provides better features than traditional print-based displays. It helps retailers save time and money and enhances their customer outreach. Digital signage also enhances the brand image from a consumer's perspective.

According to the report, wireless technologies have evolved significantly over the years. Advances in these technologies have led to a corresponding increase in the use of M2M services in POS terminals. Many retailers in the US use M2M technology to execute secure real-time payments and transactions. Consumers also use M2M technology while making online payments through POS terminals. In addition, banks are using this technology to keep track of the financial transactions of retail outlets and ATMs. In the logistics industry, this technology is used in vending machines to track and monitor purchases made and enhance the supply chain management.

Further, the report states that the lack of standardization among M2M devices is hampering the growth prospects of the market.

On the basis of connections, the M2M services market in the retail industry in the US can be classified into five: