United States Mobile Augmented Reality Market for Marketing and Advertising Report 2015-2019 - Market to Grow at a CAGR of 95.35%

Nov 05, 2015, 11:10 ET from Research and Markets

DUBLIN, Nov. 5, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/72j38m/mobile_augmented) has announced the addition of the "Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019" report to their offering.

The report forecasts the mobile augmented reality market for marketing and advertising in the US to grow at a CAGR of 95.35% over the period 2014-2019.

This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in the US for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile augmented reality market, which includes augmented reality engine, augmented reality software applications, and augmented reality hardware.

In addition, the report discusses the major drivers that influence the growth of the augmented reality market for marketing and advertising in the US. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market. The report also includes a discussion of the key vendors operating in this market.

Manufacturers of mobile devices such as smartphones, phablets, and tablets integrate their devices with AR solutions to enhance user experience, which enhances their value proposition. The increased integration of AR solutions in mobile computing devices is likely to boost the market during the forecast period, especially with the rise in popularity and penetration of smartphones and tablets.

According to the report, newspaper and print media are widely used by enterprises for advertising and marketing. AR technology in the form of QR codes and markers is readily available in print media, and can be scanned using smartphones and tablets. Users do not require smartphones with high specifications to operate QR codes and markers. They can just point their phones at QR codes and markers to scan it and view more information about the product.

Further, the report states that the majority of apps available in the market fail because of poor content and the lack of ability to add new content.

Key vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

For more information visit http://www.researchandmarkets.com/research/72j38m/mobile_augmented

Media Contact:

Laura Wood, +353-1-481-1716, press@researchandmarkets.net

 

SOURCE Research and Markets



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