DUBLIN, Nov. 09, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/86qkxb/pay_tv_market_in) has announced the addition of the "Pay TV Market in the US 2015-2019" report to their offering.
The report, Pay TV Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the pay TV market in the US and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.
The market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the pay TV market in the US, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.
Pick-and-pay services allow customers to select and pay for only those channels that they are interested in watching. Many vendors are likely to implement the pick-and-pay strategy to free customers from traditional bundled services, reducing subscriber churn rate. However, the pick-and-pay strategy could mean the end of less popular channels along with the advertising revenue those channels earn for vendors.
According to the report, the high adoption of mobile devices and increased Internet penetration in the US is leading to significant growth of the mobile TV segment. A major reason for this growth can be attributed to subscribers being able to watch their favorite TV shows from any location.
Further, the report states that a major challenge impacting vendors is the inevitable leakage of revenue due to piracy issues, this includes downloading recorded TV content by torrents.
To calculate the market size, the report considers revenue generated from the subscriptions of the following services:
- Cable TV
- Satellite TV
- Cox Communications
- DISH Network
- Verizon Communications
Other prominent vendors
- América Móvil
- Bell Canada
- Charter Communications
- Liberty Global
- SK Telecom
- SureWest Communications
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by technology
Part 07: Market drivers
Part 08: Impact of drivers
Part 09: Market challenges
Part 10: Impact of drivers and challenges
Part 11: Market trends
Part 12: Vendor landscape
Part 13: Key vendor analysis
Part 14: Appendix
For more information visit http://www.researchandmarkets.com/research/86qkxb/pay_tv_market_in
Media Contact: Laura Wood , +353-1-481-1716, firstname.lastname@example.org
SOURCE Research and Markets