Universal Parks & Resorts And The Coca-Cola Company Enter Into New Ten-Year Marketing Partnership In The U.S.
ORLANDO, Fla. and UNIVERSAL CITY, Calif., July 17, 2013 /PRNewswire/ -- Universal Parks & Resorts and The Coca-Cola Company today announced a new, ten-year marketing partnership in the U.S., extending an ongoing relationship established in 1999.
"We are pleased to continue and expand this long-standing relationship with Coca-Cola," said Stephanie Testa, Senior Vice President of Corporate Alliances, Universal Parks & Resorts. "The two brands are respected globally for world-class value and service, making them a complementary brand fit."
Under the new agreement, Coca-Cola continues its designation as Official Soft Drink of Universal Studios Hollywood, Universal CityWalk Hollywood and Universal Orlando Resort – including Universal Studios Florida, Universal's Islands of Adventure and Universal CityWalk Orlando. The new agreement also expands to include Official Sports and Energy Drinks and Teas and designates Minute Maid as Official Juice of the North American parks.
"We are very happy to continue to refresh guests with a variety of delicious and refreshing Coca-Cola products at Universal Parks and Resorts," said Stefanie Miller, Group Vice President of Strategic Partnership Marketing, Coca-Cola Refreshments. "We look forward to leveraging our brands, our programs and marketing insights to create unique experiences for consumers."
Cross-brand promotional plans targeted to guests include inside and outside theme park marketing programs, supported broadcast media advertising and on-package and on-can programs. Coca-Cola will also continue to support annual Halloween Horror Nights promotions at both Universal Studios Hollywood and Universal Orlando Resort.
About Universal Parks & Resorts
Universal Parks & Resorts (UPR), a unit of Comcast Corporation's NBCUniversal, encompasses today's most relevant and popular entertainment experiences, creating emotional connections with guests around the world. Each year, millions of guests visit Universal theme parks to experience thrilling, world-famous attractions based on popular culture's most compelling stories and characters. With three-time Academy Award winner Steven Spielberg as creative consultant, Universal has created attractions that use ground-breaking technology to deliver experiences that cannot be found anywhere else.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
SOURCE Universal Parks & Resorts