UNIVERSAL PICTURES AND DANCEON "CAN'T STOP THE FUNK" IN UNIQUE PARTNERSHIP FOR GET ON UP Dancers Interpret James Brown's Iconic Music and Dance Moves and Inspire Viewers to Create Tributes Via "Can't Stop the Funk" Website
UNIVERSAL CITY, Calif., June 9, 2014 /PRNewswire/ -- The funk don't quit! Universal Pictures and DanceOn, the premier digital destination and No. 1 network on YouTube dedicated to dance entertainment, today announced a partnership to promote Get on Up, the upcoming James Brown biopic. Based on the incredible life story of the Godfather of Soul, the film gives a fearless look inside the music, moves and moods of Brown, taking audiences on the journey from his impoverished childhood to his evolution into one of the most influential figures of the 20th century. The film arrives in theaters on August 1, 2014.
DanceOn will feature some of its channel partners—including Matt Steffanina, Ian Eastwood and Mega Jam—who have created original dance videos inspired by Get on Up and James Brown. The dancers will also encourage viewers to create their own videos and submit them to Get on Up's official "Can't Stop the Funk" website (www.cantstopthefunk.com), an interactive celebration of the Godfather of Soul. Fan videos will be showcased alongside classic dance clips of James Brown; clips of Chadwick Boseman, who portrays Brown in the film; and original videos from DanceOn channel partners. The funktastic videos can also be shared with friends on Tumblr, Facebook and Twitter.
"James Brown was a true revolutionary in the world of music and dance," said Amanda Taylor, CEO and co-founder of DanceOn. "We wanted to commemorate his extraordinary career through the creative expression of dance and celebrate his fans and the film by paying him tribute in the best way that we know how."
DanceOn's tribute to James Brown is now live, with new dance videos releasing up to the theatrical release of the film on August 1.
About Get on Up
In his follow-up to the four-time Academy Award®-nominated blockbuster The Help, Tate Taylor directs Chadwick Boseman (42) as James Brown in Get on Up. Based on the incredible life story of the Godfather of Soul, the film will give a fearless look inside the music, moves and moods of Brown, taking audiences on the journey from his impoverished childhood to his evolution into one of the most influential figures of the 20th century. Boseman is joined in the drama by Nelsan Ellis, Dan Aykroyd, Viola Davis, Craig Robinson, Octavia Spencer, Lennie James, Tika Sumpter and Jill Scott.
Academy Award® winner Brian Grazer (A Beautiful Mind, 8 Mile) produces for Imagine Entertainment, with Mick Jagger and Victoria Pearman (Shine a Light) producing under their Jagged Films banner. Imagine's Erica Huggins (Flightplan) also serves as a producer on Get on Up, while Taylor produces under his Wyolah Films label. Peter Afterman, Trish Hofmann, Jez Butterworth, John Butterworth, John Norris and Anna Culp serve as executive producers. www.getonupmovie.com
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
DanceOn is the leading global video entertainment network on YouTube dedicated to dance. DanceOn's programming includes dance content in all its forms such as scripted series, docu-series, films, competitions, flashmobs, dance videos, music videos, tutorials and more. For more information, visit www.danceon.com for news and updates.
SOURCE Universal Pictures