Universal Pictures and Illumination Entertainment's Dr. Seuss' The Lorax Comes to Life in IMAX® Theatres March 2 3D-CG Feature From the Creators of Despicable Me and the Imagination of Dr. Seuss to Open in 276 IMAX® Digital Theatres

LOS ANGELES, Feb. 28, 2012 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX; TSX:IMX) and Universal Pictures today announced that the 3D-CG feature Dr. Seuss' The Lorax will be released in the immersive IMAX® 3D format on Friday, Mar. 2.  The film is directed by Chris Renaud (Despicable Me) and features the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White.  Dr. Seuss' The Lorax will open in 269 IMAX® digital theatres domestically, simultaneous with the film's North American wide release.  The animated adventure will also open in seven IMAX® digital theatres internationally, with additional runs debuting over the following weeks.  Additional playdates will be added as pending bookings are confirmed.

(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO

Dr. Seuss' The Lorax: An IMAX 3D Experience has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® through proprietary IMAX DMR® technology.   With crystal clear images, laser-aligned digital sound and theatre geometry that maximizes field of view, IMAX provides the world's most immersive movie experience.

About Dr. Seuss' The Lorax

From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss' The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope.  The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams.  To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler.  Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams.  Rob Riggle will play financial king O'Hare, and beloved actress Betty White will portray Ted's wise Grammy Norma.

Dr. Seuss' The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).  The film has been rated PG (Parental Guidance Suggested - Some Material May Not Be Suitable for Children) for brief mild language.  www.theloraxmovie.com  

Dr. Seuss' The Lorax: An IMAX 3D Experience is scheduled to play day-and-date at the following IMAX theatres beginning March 2:

UNITED STATES

Alabama

Hoover – Rave Patton Creek 15 + IMAX

Huntsville – Rave Valley Bend 18 + IMAX

Tuscaloosa – Cobb Hollywood 16 Cinemas + IMAX

Alaska

Anchorage – Regal Tikahtnu Stadium 16 + IMAX

Fairbanks – Regal Goldstream Stadium 16 + IMAX

Arizona

Glendale – AMC Westgate 20 with IMAX

Mesa – Dickinson Gateway 12 IMAX Theatre

Phoenix – AMC Deer Valley 30 with IMAX

Phoenix – AMC Desert Ridge 18 with IMAX

Tucson – AMC Loews Foothills 15 with IMAX

Arkansas

Little Rock – Dickinson Chenal 9 IMAX Theatre

California

Alhambra – Regal Edwards Alhambra Renaissance Stadium 14 + IMAX

Aliso Viejo – Regal Aliso Viejo Stadium 20 + IMAX

Arcadia – AMC Santa Anita 16 with IMAX

Brentwood – Rave Brentwood 14 + IMAX

Burbank – AMC Burbank 16 with IMAX

Camarillo – Regal Camarillo Palace Stadium 12 + IMAX

Covina – AMC Covina 30 with IMAX

Cupertino – AMC Cupertino Square 16 with IMAX

Dublin – Regal Hacienda Crossings Stadium 21 + IMAX

El Cajon – Regal Parkway Plaza Stadium 18 + IMAX

El Dorado Hills – Regal El Dorado Stadium 14 + IMAX

Emeryville – AMC Bay Street 16 with IMAX

Escondido – Regal Escondido Stadium 16 + IMAX

Fairfield – Regal Fairfield Stadium 16 + IMAX

Fresno – Regal Fresno Stadium 22 + IMAX

Lancaster – Cinemark 22 + IMAX

Long Beach – Regal Long Beach Stadium 26 + IMAX

Los Angeles – AMC Century City 15 with IMAX

National City – AMC Plaza Bonita 14 with IMAX

Orange – AMC 30 At The Block with IMAX

Riverside – AMC Tyler Galleria 16 with IMAX

Rowland Heights – AMC Puente Hills 20 with IMAX

San Diego – AMC Mission Valley 20 with IMAX

San Diego – AMC Palm Promenade 24 with IMAX

San Diego – Regal Mira Mesa Stadium 18 + IMAX

San Jose – AMC Eastridge 15 with IMAX

San Jose – AMC Saratoga 14 with IMAX

Santa Clara – AMC Mercado 20 with IMAX

Santa Clarita – Regal Valencia Stadium 12 + IMAX

Simi Valley – Regal Civic Center Stadium 16 + IMAX

South Gate – Regal South Gate Stadium 20 + IMAX

Stockton – Regal City Centre Stadium 16 + IMAX

Temecula – Regal Temecula Stadium15 + IMAX

Torrance – AMC Del Amo 18 with IMAX

Woodland Hills – AMC Promenade 16 with IMAX

Colorado

Aurora – AMC Arapahoe Crossing 16 + IMAX

Colorado Springs – Cinemark Carefree Circle + IMAX

Denver – Regal Colorado Center 9 + IMAX

Highlands Ranch – AMC Highlands Ranch 24 + IMAX

Lakewood – UA Colorado Mills Stadium 16 + IMAX

Westminster – AMC Orchard 12 with IMAX

Westminster – AMC Westminster Promenade 24 with IMAX

Connecticut

Manchester – Rave Buckland Hills 18 + IMAX

Milford – Rave Connecticut Post 14 + IMAX

Plainville – AMC Loews Plainville 20 with IMAX

District of Columbia

Washington – AMC Loews Georgetown 14 with IMAX

Florida

Altamonte Springs – AMC Altamonte Mall 18 with IMAX

Aventura – AMC Aventura 24 with IMAX

Destin – Rave Destin Commons 14 + IMAX

Fort Myers – Regal Gulf Coast Town Center Stadium 16 + IMAX

Jacksonville – AMC Regency 24 with IMAX

Lakeland – Cobb Lakeside 18 + IMAX

Merritt Island – Cobb Merritt Square 16 + IMAX

Miami – Cobb Dolphin 19 + IMAX

Oldsmar – AMC Woodlands Square 20 with IMAX

Orange Park – AMC Orange Park 24 with IMAX

Orlando – AMC Loews Universal Cineplex 20 with IMAX

Orlando – Regal Waterford Stadium 20 + IMAX

Panama City Beach – The Grand 16 + IMAX Pier Park – Panama City

Pensacola – Rave Pensacola Bayou 15 + IMAX

Sarasota – AMC Sarasota 12 with IMAX

South Miami – AMC Sunset Place 24 with IMAX

St. Augustine – The World Golf Hall of Fame IMAX Theater

St. Petersburg – Muvico Baywalk 20 + IMAX

Sunrise – Regal Sawgrass Stadium 23 + IMAX

Tallahassee – AMC Tallahassee Mall 20 with IMAX

Tampa – AMC Veterans 24 with IMAX

West Palm Beach – Muvico Parisian 20 + IMAX

Georgia

Atlanta – Regal Atlantic Station 16 + IMAX

Augusta – Regal Augusta Exchange Stadium 20 + IMAX

Buford – Regal Mall of Georgia Stadium 20 + IMAX

Cumming – AMC Avenue Forsyth 12 with IMAX

Kennesaw – AMC Barrett Commons 24 with IMAX

Lithonia – AMC Stonecrest 16 with IMAX

Macon – AmStar 16 + IMAX – Macon

Morrow – AMC Southlake Pavilion 24 with IMAX


Hawaii

Honolulu – Regal Dole Cannery Stadium 18 + IMAX

Idaho

Boise – Regal Boise Stadium 21 + IMAX

Illinois

Batavia – Goodrich Randall 15 IMAX

Country Club Hills – AMC Loews Country Club Hills 16 with IMAX

Edwardsville – AMC Showplace Edwardsville 12 with IMAX

Hodgkins – AMC Loews Quarry Cinemas 14 with IMAX

Lincolnshire – Regal Lincolnshire Stadium 21 + IMAX

Lombard – AMC Yorktown 17 with IMAX

Naperville – AMC Showplace Naperville 16 with IMAX

New Lenox – AMC Showplace New Lenox 14 with IMAX

Peoria – Rave Grand Prairie 18 + IMAX

Rockford – AMC Showplace Rockford 16 with IMAX

Schaumburg – AMC Loews Streets of Woodfield 20 with IMAX

Skokie – AMC Showplace Village Crossing 18 with IMAX

South Barrington – AMC South Barrington 30 with IMAX

Woodridge – Cinemark @ Seven Bridges + IMAX

Indiana

Evansville – Showplace Cinemas East 18 + IMAX

Fort Wayne – Rave Jefferson Pointe 18 + IMAX

Indianapolis – AMC Showplace Indianapolis 17 with IMAX

Indianapolis – AMC Showplace Traders Point 12 with IMAX

Noblesville – Goodrich Hamilton 16 IMAX

Portage – Goodrich Portage 16 IMAX

Schererville – AMC Showplace Schererville 12 with IMAX

Iowa

Davenport – Rave Davenport 53 + IMAX

Kansas

Leawood – AMC Town Center 20 with IMAX

Olathe – AMC Studio 30 with IMAX

Wichita – 21st Street Warren IMAX

Kentucky

Louisville – Rave Stonybrook 20 + IMAX

Newport – AMC Newport On The Levee 20 with IMAX

Louisiana

Baton Rouge – Rave Mall of Louisiana 15 + IMAX

Bossier City – Regal Louisiana Boardwalk Stadium 14 + IMAX

Harahan – AMC Elmwood Palace 20 with IMAX

Metairie – AMC Clearview Palace 12 with IMAX

Slidell – The Grand 16 + IMAX – Slidell

Maine

Saco – The Cinemagic + IMAX in Saco

Maryland

Baltimore – AMC Loews White Marsh 16 with IMAX

Columbia – AMC Columbia 14 with IMAX

Frederick – Regal Westview Stadium 16 + IMAX

Gaithersburg – AMC Loews Rio Cinemas 18 with IMAX

Largo – AMC Magic Johnson Capital Center 12 with IMAX

Owings Mills – AMC Owings Mills with IMAX

Silver Spring – Regal Majestic Stadium 20 + IMAX

Massachusetts

Boston – AMC Loews Boston Common 19 with IMAX

Danvers – AMC Loews Liberty Tree Mall 20 with IMAX

Methuen – AMC Loews Methuen 20 with IMAX

Randolph – Showcase Cinemas Randolph + IMAX

Michigan

Auburn Hills – AMC Star Great Lakes 25 with IMAX

Grand Blanc – NCG Trillium Cinema + IMAX

Grand Rapids – Celebration! Cinema Grand Rapids North + IMAX

Lansing – Celebration! Cinema Lansing + IMAX

Livonia – AMC Livonia 20 with IMAX

Sterling Heights – AMC Forum 30 with IMAX

Ypsilanti – Rave Ann Arbor 20 + IMAX

Minnesota

Eden Prairie – AMC Eden Prairie Mall 18 with IMAX

Edina – AMC Southdale 16 with IMAX

Maple Grove – AMC Arbor Lakes 16 with IMAX

Roseville – AMC Rosedale 14 with IMAX

Missouri

Chesterfield – AMC Chesterfield 14 with IMAX

Hazelwood – Regal St. Louis Mills Stadium 18 + IMAX

Independence – AMC Independence Commons 20 with IMAX

Kansas City – AMC BarryWoods 24 with IMAX

Saint Louis – Wehrenberg Ronnies 20 Cine + IMAX

Springfield – ShowPlex Springfield 11 IMAX Theatre

Nebraska

Omaha – AMC Oakview Plaza 24 with IMAX

Nevada

Henderson – Regal Sunset Station Stadium 13 + IMAX

Las Vegas – Brenden Theatres and IMAX at the Palms

Las Vegas – Regal Red Rock Stadium 16 + IMAX

North Las Vegas – Regal Aliante Stadium 16 + IMAX     

New Hampshire

Hooksett – Cinemagic + IMAX in Hooksett

New Jersey

Cherry Hill – AMC Loews Cherry Hill 24 with IMAX

Clifton – AMC Clifton Commons 16 with IMAX

Elizabeth – AMC Jersey Gardens 20 with IMAX

Hamilton – AMC Hamilton 24 with IMAX

New Brunswick – AMC Loews New Brunswick 18 with IMAX

Paramus – AMC Garden State 16 with IMAX

Rockaway – AMC Rockaway 16 with IMAX

New York

Albany – Regal Crossgates Stadium 18 + IMAX

Brooklyn – Regal Sheepshead Bay 14 + IMAX

Deer Park – Regal Deer Park Stadium 16 + IMAX

New Rochelle – Regal New Roc Stadium 18 + IMAX

New York City – AMC Loews 34th Street 14 with IMAX

New York City – AMC Empire 25 with IMAX

New York City – AMC Loews Kips Bay 15 with IMAX

Port Chester – AMC Loews Port Chester 14 with IMAX

Rochester – Cinemark Tinseltown USA + IMAX

Stony Brook – AMC Loews Stony Brook 17 with IMAX

Westbury – Regal UA Westbury Theatre Stadium 12 + IMAX

White Plains – National Amusements City Center 15 + IMAX: Cinema De Lux

Williamsville – Regal Transit Center Stadium 18 + IMAX


North Carolina

Cary – Regal Crossroads Stadium 20 + IMAX

Charlotte – Regal Stonecrest Stadium 22 + IMAX

Concord – AMC Concord Mills 24 with IMAX

Durham – Stone Southpoint  Cinemas + IMAX

High Point – Regal Palladium Stadium 14 + IMAX

Raleigh – The Wells Fargo IMAX Theatre at Marbles Kids Museum

Winston-Salem – The Grand 18 + IMAX – Winston-Salem

Ohio

Beavercreek – Rave The Greene 14 + IMAX

Columbus – AMC Easton Town Center 30 with IMAX

Columbus – AMC Lennox Town Center 24 with IMAX
Springdale – National Amusements Springdale 18 + IMAX: Cinema de Lux
Westlake – Regal Crocker Park Stadium 16 + IMAX

Oklahoma

Moore – Moore Warren IMAX

Oklahoma City – AMC Quail Springs Mall 24 with IMAX

Tulsa – AMC Southroads 20 with IMAX

Tulsa – Cinemark Tulsa + IMAX

Oregon

Bend – Regal Old Mill Stadium 16 + IMAX

Eugene – Regal Valley River Center Stadium 15 + IMAX

Portland – Regal Lloyd Center 10 + IMAX

Tigard – Regal Bridgeport Village Stadium 18 + IMAX

Pennsylvania

Bensalem – AMC Neshaminy 24 with IMAX

Center Valley – Rave Promenade 16 + IMAX

Dickson City – Great Escape Dickson City 14 IMAX

King of Prussia – Regal King of Prussia Stadium + IMAX

Lititz – Penn Cinema IMAX

Philadelphia – AMC Franklin Mills Mall 14 with IMAX

Reading – R/C Reading Movies 11 + IMAX

Tarentum – Cinemark Galleria at Pittsburgh Mills + IMAX

Warrington – Regal Warrington Crossing Stadium 22 + IMAX

West HomesteadAMC Loews Waterfront 22 with IMAX

Rhode Island

Providence – Providence Place Cinemas 16 + IMAX

South Carolina

Charleston – Southeast Cinemas Citadel Mall IMAX Stadium 16

Simpsonville – Great Escape Simpsonville 14 IMAX

Tennessee

Chattanooga – Rave East Ridge 18 + IMAX

Hendersonville – Regal Streets of Indian Lake Stadium 16 + IMAX

Knoxville – Regal Pinnacle Stadium 18 + IMAX

Nashville – Regal Opry Mills Stadium 20 + IMAX

Texas

Amarillo – Regal Amarillo Star Stadium 14 + IMAX

Arlington – AMC The Parks At Arlington 18 with IMAX

Austin – AMC Barton Creek Square 14 with IMAX

Austin – Regal Gateway Stadium 16 + IMAX

Colleyville – B + B Colleyville Cinema Grille with IMAX

Corpus Christi – Cinemark Century 16 + IMAX

Dallas – AMC Northpark 15 with IMAX

Dallas – Cinemark 17 + IMAX

Frisco – AMC Stonebriar 24 with IMAX

Garland – AMC Firewheel 18 with IMAX

Highland Village – AMC Highland Village 12 with IMAX

Houston – AMC Gulf Pointe 30 with IMAX

Mesquite – AMC Mesquite 30 with IMAX

San Antonio – Santikos Palladium IMAX

Sugar Land – AMC First Colony 24 with IMAX

Tomball – Santikos Silverado 16 IMAX

Utah

Centerville – Megaplex 14 + IMAX at Legacy Crossing

Salt Lake City – Megaplex 12 at the Gateway ATK IMAX Theatre

Sandy ­– Megaplex 17 + IMAX at Jordan Commons

South Jordan – Megaplex 20 + IMAX at The District

Virginia

Alexandria – AMC Hoffman Center 22 with IMAX

Ashburn – Regal Fox Stadium 16 + IMAX

Hampton – AMC Hampton Towne Centre 24 with IMAX

Hampton – VASC IMAX Theatre

Manassas – Regal Manassas Stadium 14 + IMAX

McLean – AMC Tysons Corner 16 with IMAX

Midlothian – Regal Commonwealth Stadium 20 + IMAX

Virginia Beach – AMC Lynnhaven 18 with IMAX

Woodbridge – AMC Potomac Mills 18 with IMAX

Washington

Bellevue – Lincoln Square Cinemas IMAX Theatre

Kent – AMC Kent Station 14 with IMAX

Lacey – Regal Martin Village Stadium 16 + IMAX

Lynnwood – AMC Alderwood 16 with IMAX

Seattle – Pacific Science Center PACCAR IMAX

Seattle – Regal Thornton Place Stadium 14 + IMAX

Spokane – AMC River Park Square 20 with IMAX

Tukwila – AMC Southcenter 16 with IMAX

Wisconsin

Wauwatosa – AMC Mayfair Mall 18 with IMAX

 

CANADA

Alberta

Calgary – Empire Studio 16 Country Hills IMAX

Calgary – Cineplex Scotiabank Theatre Chinook IMAX

Edmonton – Cineplex Scotiabank Theatre Edmonton IMAX

British Columbia

Victoria – Cineplex SilverCity Victoria Cinemas IMAX

Manitoba

Winnipeg – Cineplex SilverCity Polo Park Cinemas IMAX

Newfoundland

St. John's – Empire Studio 12 + IMAX

Nova Scotia

Halifax – Empire Theatres Bayers Lake IMAX

Ontario

Ancaster – Cineplex SilverCity Ancaster Cinemas IMAX

Gloucester – Cineplex SilverCity Gloucester Cinemas IMAX

Kanata – AMC Kanata 24 with IMAX

Kitchener – Empire Theatres Kitchener IMAX

London – Cineplex SilverCity London Cinemas IMAX

Mississauga – AMC Courtney Park 16 with IMAX

Mississauga – Cineplex Coliseum Mississauga Cinemas IMAX

Toronto – AMC Yonge + Dundas 24 with IMAX

Whitby – AMC Whitby 24 with IMAX

Windsor – Cineplex SilverCity Windsor Cinemas IMAX

Woodbridge – Cineplex 18 Woodbridge + IMAX

 

INTERNATIONAL

Brazil

Curitiba – Dom Bosco IMAX Palladium Shopping Center**

Rio de Janeiro – UCI 18 Cinemas New York City Center IMAX**

Sao Paulo – Espaco Unibanco Pompeia IMAX**

Malaysia

Petaling Jaya – TGV Cinemas Sunway Pyramid IMAX**

Philippines

Las Pinas City – SM City Southmall IMAX Theatre**

Manila – SM Cinema North Edsa IMAX Theatre**

Singapore

Singapore – Shaw Lido Cineplex 11 IMAX**

 

Please check local listings or IMAX.com for final theatre listings, launch dates and showtimes.

*denotes earlier launch     **denotes later launch     ***denotes new IMAX theatre

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX deliver the world's best cinematic presentations using proprietary IMAX®, IMAX 3D®, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of December 31, 2011, there were 634 IMAX theatres (497 commercial multiplex, 20 commercial destination and 117 institutional) in 50 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the performance of IMAX DMR films, the opportunities that may be presented to and pursued by IMAX, competitive actions by other companies, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes in law or regulations, conditions, changes and developments in the commercial exhibition industry, the failure to respond to changes and advancements in digital technology, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions and any future international expansion, the inability to protect IMAX's intellectual property foreign currency fluctuations and IMAX's prior restatements and the related litigation.  These factors and other risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

Entertainment Media:

IMAX Corporation – Santa Monica

Christine Tasto

310-255-5547

ctasto@imax.com

 

Principal Communications Group – Los Angeles

Melissa Zukerman/Paul Pflug

323-658-1555

melissa@pcommgroup.com

paul@pcommgroup.com

 

 

 

 

Investors:

IMAX Corporation – New York

Heather Anthony

212-821-0121

hanthony@imax.com

 

Business Media:

Ann Sommerlath

212-821-0155

asommerlath@imax.com

 

Sloane & Company – New York

      Whit Clay

      212-446-1864

wclay@sloanepr.com

 

 

SOURCE IMAX Corporation



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