PR Newswire: news distribution, targeting and monitoring

Universe Trends Releases DM-500 Index

Share with Twitter Share with LinkedIn

NEW YORK, Aug. 1, 2013 /PRNewswire/ -- Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced its purchase of the marketing, data and website assets of Universe Trends, LLC, a data research firm whose Direct Marketing 500 Index (DM-500), a quarterly benchmark comprised of 500 leading cataloguers, publishers and non-profit organizations, publishes contextual market trends and consumer purchasing statistics. The company has re-launched the UniverseTrends website at


The DM-500 provides online and offline direct-marketers, researchers, fund managers and the financial community with a quarterly performance benchmark for new customer acquisition and retention against the average for their respective market categories. Benchmarked variables include volume stats for gender, average unit of sale, average gift spend, age of buyer and income.

"Today's successful marketer relies more than ever on aggregated consumer purchasing data and patterns—the who, what, when, where, why and how—which are critical in the acquisition planning process," said Andy Ostroy, Belardi/Ostroy CEO.  "Universe Trends keeps them informed of the marketplace, the competition and customer buying behavior." 

"Belardi/Ostroy is a best-in-class direct marketing agency with a terrific reputation and unique cache of marketing support services," said Chris DeMartine, Universe Trends founder and president. "The DM-500 is a natural complement to the unique insights they provide clients."

About Belardi/Ostroy
Belardi/Ostroy is a leading full-service direct marketing and creative agency founded in 1997 which provides multi-channel solutions for catalog, ecommerce, retail, business and non-profit clients who've included Williams-Sonoma, Pottery Barn, J. Crew, One Stop Plus, American Girl, Restoration Hardware, Home Depot/Home Decorator's Collection, Wolverine Worldwide, Crate and Barrel, Hanesbrands, Hanna Andersson, Coldwater Creek, J. Jill, Harriet Carter, Harry & David, Lillian Vernon, Vermont Country Store, U.S. Toy, Sundance, Orchard Brands, Chadwick's, Ross-Simons, Hammacher Schlemmer, Ballard Designs, One Kings Lane, Zappo's,, ,,, Vacation Publications, Staples, Hewlett-Packard, Harvard University, OfficeScapes, American Kidney Fund, NAACP, Human Rights Campaign, Democratic National Committee, EMILY's List, Food and Water Watch, National Center for Missing & Exploited Children,  Zoo Consortium, Wildlife Conservation Society,  People for the American Way, Jane Goodall Institute, Vietnam Vets of America, Human Rights Watch and WNYC Public Radio. For more information, visit

About Universe Trends
UniverseTrends was launched in March 2012 by founder Christ DeMartine to provide businesses and marketing professionals with contextual market information, relevant reporting, analysis and insights.

Media Contact:

Kuan Gethers




SOURCE Belardi/Ostroy


Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.



PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.


Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

Area to test

Online Member Center

Not a Member?
Click Here to Join
Search News Releases
Advanced Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release