ALBUQUERQUE, N.M., April 4, 2016 /PRNewswire/ -- The University of New Mexico (UNM) is one of 10 schools throughout the country participating in the AFPM Recruitment Challenge. The program, sponsored by the American Fuel and Petrochemical Manufacturers (AFPM) and developed and managed by EdVenture Partners, challenges students to create an integrated marketing campaign aimed at increasing interest in and awareness of the fuel and petrochemical manufacturing industries and the career opportunities they offer.
As part of the program, undergraduate marketing students in the Anderson School of Management digital marketing course have formed a student-run agency to develop and implement the campaign using a $1,000 budget provided by AFPM.
Student participants in the program are encouraged to develop and implement original social and digital media content for use by AFPM and its members to increase awareness of the positive benefits of the industries as well as spur recruitment of skilled craft professionals, technical professionals and administrative staff.
"Through participation in education-industry initiatives such as this one, our students are acquiring the hard and soft skills sought after by local and national employers," said faculty mentor John Benavidez.
The fuel and petrochemical industries, two of the largest in the U.S., collectively support nearly two million American jobs. The industries are expected to support almost 3.9 million jobs by 2025. According to a 2014 The State of American Energy report, the average annual salary is $111,542 in the refinery industry. The 2015 Guide to the Business of Chemistry states that the average annual salary in the chemical industry is $93,000.
Launched in 2014, the AFPM Workforce Development portal acts as a gateway for individuals who are interested in learning more about working in the fuel and petrochemical industries. The site includes information about job types, educational opportunities, job resources and much more.
The top three participating schools will be invited to Houston to present their research, campaign and results to AFPM and industry executives. The top team will receive a scholarship prize of $5,000, followed by $3,000 for second place, and $1,000 for third.
To connect with career opportunities in the fuel and petrochemical manufacturing industries, visit AFPM Workforce Development. To learn more about the student campaign, follow the conversation on Facebook, Twitter and Instagram.
About Anderson School of Management at the University of New Mexico
The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.
Founded in 1947 and named for New Mexico oil man and longtime ARCO/Atlantic Richfield CEO Robert O. Anderson in 1974, the Anderson School offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by the Anderson School of Management Foundation. For more information, the public can visit www.mgt.unm.edu, email email@example.com, or call (505) 277-6471.
About EdVenture Partners
EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 1,000 campuses in North America and internationally. Find out more at www.edventurepartners.com.
Anderson School of Management
1 University of New Mexico
MSC 05 3090
Albuquerque, NM 87131
Mobile (505) 908-1456
Fax (505) 277-7108
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SOURCE UNM Anderson School of Management