"Radio reaches 98% of all Hispanics each month and, as the leading Hispanic voice in the U.S., it's critical for us to have the most effective audience measurement service available. Nielsen Audio offers our radio stations the right solutions, allowing them to make the right programming and marketing decisions," said Jesus Lara, General Manager of Digital, Content and Entertainment for Radio at Univision Communications Inc. "We welcome Nielsen's efforts to enhance the audio measurement service and we look forward to our continued relationship."
"Univision radio is one of the industry's leading radio companies and one of Nielsen Audio's most valued partners. We are excited to renew our long-term relationship with Univision radio," said Brad Kelly, Managing Director for Nielsen Audio. "Under this agreement we'll continue to provide Univision radio with data and services that enable them to make the strategic decisions that will grow their business. We believe that our services are best-in-class and the enhancements that we are making, including the 10% increase to our PPM sample size, will help our clients tell their powerful reach story, effectively market their stations, and better compete for a share of advertising dollars."
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
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