Univision Television Group Selects Internet Broadcasting To Support Digital Sales
Full Suite of Ad Products and Digital Agency Services Will Enhance Current Offering
ST. PAUL, Minn. and NEW YORK, Oct. 9, 2012 /PRNewswire/ -- Internet Broadcasting (IB), the leading provider of digital publishing technology and services, and Univision Communications Inc., the leading media company serving Hispanic America, announced a multiyear agreement under which Univision Television Group (UTG) will license digital ad products and services from IB.
"Over the years, IB has developed products and processes that represent best practices for TV stations' digital sales operations," said Elmer Baldwin, CEO and president of Internet Broadcasting. "With this agreement, IB will integrate with Univision's internal systems to provide digital sellers with efficient operations and high quality support. We expect UTG and its Advertising clients to enjoy the benefits of IB's broad capabilities."
Kicking off on October 15, 2012, the agreement encompasses ad creative design and development, ad trafficking services, campaign management, ad products, digital sales training and support for all of UTG's 62 owned-and-operated stations across the United States and Puerto Rico.
"This partnership will enable our television group to streamline sales operations while enhancing the quality service we provide to clients," said Kevin Cuddihy, president, Univision Television Group. "IB's services and understanding of sophisticated ad-operations processes and software will identify efficiencies across our local footprint and help increase ROI within our business."
With 15 years of experience specifically geared to meet the needs of local media sellers, Internet Broadcasting provides end-to-end advertising operations and services. IB is able to leverage its advanced technology to better manage advertising operations and reporting for clients. With hundreds of advertising products, IB has a broad array of high-performing creative options for clients including SMS for mobile, rich media and video-enabled ads. IB supports more than 1000 local sellers with services and training to help them meet their revenue goals.
For more information on either Internet Broadcasting or Univision, please visit ibsys.com or Univision.net.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
About Internet Broadcasting
Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based web publishing platform, original and syndicated content, and the IB Digital Agency, one of the largest digital advertising agencies. Internet Broadcasting has had a long-term focus on serving local television companies with award-winning websites and services. Leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company's Post-Newsweek Stations group and Turner Broadcasting are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul, Minn. For more information, visit www.ibsys.com.
SOURCE Internet Broadcasting
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