Unleash Your Workforce: New AT&T Offer Helps Businesses Extend Critical Business Apps to Devices

DALLAS, Aug. 22, 2011 /PRNewswire/ -- Call it a mass movement to un-tether the workforce: businesses everywhere are empowering mobile workers with business apps on mobile devices. The retail customer assistant using a tablet PC to help you find the shoes you want. The insurance agent using her smartphone to shoot, send and archive a photo of the engagement ring you want insured.

But customizing business apps to work on tablets and smartphones can be time consuming and costly for businesses, requiring hundreds of man hours from the app development team.

Now, with help from AT&T*, businesses can extend their business apps to run on almost any device. AT&T Mobile Enterprise Applications Platform (MEAP) – Managed Solution allows businesses to extend and run apps across a range of devices including PCs, smart phones and tablets. AT&T's experts work with customers' application development teams to put it all together and ensure the apps are reliable and highly secure.

Industry analyst firm IDC forecasts the industry-wide MEAP revenue in the Americas to increase to $929.6 million by 2014(1).

"The United States has the highest percentage of mobile workers in its workforce and will remain the most highly concentrated market for mobile workers in the world with three-quarters of the workforce being mobile by 2013," said Stephen Drake, program VP, IDC's Mobility and Telecom. "MEAP provides the mission critical platform required to mobile-enable this key workforce population."

"AT&T MEAP – Managed Solution can help businesses accelerate mobile application development and lay the foundation for empowering a mobile workforce with business apps," said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business Solutions.

With the AT&T Managed MEAP Solution, AT&T provides a robust offering including software from Pyxis Mobile, application development and management on AT&T's Synaptic Hosting infrastructure, integration, professional services and more.  

For businesses that choose AT&T MEAP – Managed Solution, AT&T:

• Connects companies' mobile applications with their existing office systems, allowing access to business data on-the-go.
• Provides experienced technical architects, developers and quality assurance teams to identify and build mobile application solutions.
• Hosts the mobile applications in its network-based cloud with the ability to manage and support the applications with computing and storage capabilities
• Supports the solution to reduce investment risk and create a seamless experience.

"The demand for a comprehensive MEAP solution has exploded over the past few years as an increasing number of businesses have identified the need for a mobile application development solution that allows them to take complete control of their mobile initiatives," said Steve Levy, CEO, Pyxis Mobile. "AT&T and Pyxis Mobile are helping companies around the globe gain a competitive advantage by enabling them to build cross-device native applications in the fastest, easiest, and most cost-effective way possible."

For more information, visit http://go-att.us/MEAP.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. 

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(1) IDC, Worldwide Mobile Enterprise Application Platform (Formerly Mobile Middleware) 2010 – 2014 Forecast, Doc #225504, November 2010

SOURCE AT&T Inc.