Unruly Launches Social Video's First Dynamic Creative Optimization Technology
Proprietary Social Video Advertising Platform Now Gives Brands Unprecedented Ability to Improve Campaign Performance in Real Time
NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Unruly, the award-winning global technology platform for social video advertising, today announced that it has launched the industry's first Dynamic Creative Optimization (DCO) functionality that will allow brands and their agencies to automatically deliver the most popular video content and build maximum brand engagement for every social video advertising campaign.
Unruly's new DCO technology has been fully integrated with the company's Social Video Player and proprietary MEME™ (Media Engagement & Measurement Engine) platform. Once activated it will dramatically increase campaign performance for Unruly's clients by "intelligently" determining the most viewed video from among many and then optimizing delivery to users in real time. The selection is based on a unique set of algorithms that factor a wide variety of engagement parameters and specific campaign KPIs.
"With the launch of Dynamic Creative Optimization technology, Unruly again demonstrates that we are the clear leader in innovation and client service within the social video advertising category," said Art Zeidman , President, Unruly Americas. "No other company in our space has Unruly's technology development team or big data resources, so when our customers told us they wanted this, we created it," he added.
Matthew Cooke, Co-Founder and CTO at Unruly, explained, "Dynamic Creative Optimization is already hugely successful in online display advertising; we're pleased to be bringing its dramatic impact on campaign performance data to social video advertising."
The product is currently available on an exclusive basis to select customers.
Founded in 2006 and with offices in New York, San Francisco, Chicago, Detroit, Los Angeles, London, Berlin, Paris, Amsterdam, Stockholm and Sydney, Unruly is the global platform for social video advertising.
Using our proprietary technology platform, MEME (Media Engagement and Measurement Engine), we have delivered, tracked and audited 1.65 billion video views, across 2,000+ successful social video campaigns, for over 400 brands since 2007. Milestone campaigns include T-Mobile's Life's for Sharing series, Evian's global Roller Babies hit, Old Spice's "Man Your Man Could Smell Like" campaign and Coca-Cola's Happiness series.
With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1% (Comscore, Media Metrix, April 2012). The Unruly player has been specifically developed to function across all mobile and tablet devices, enabling brands to engage customers wherever they are and whatever device they're using, across social environments including niche passion blogs, Facebook applications and video discovery platforms.
Unruly serves Fortune 100 brands and their agencies with social video advertising campaigns, exclusive proprietary data and consumer insight.
During 2011-2012, Unruly won the UK National Business Awards' "Growth Strategy of the Year" and the Chamber Awards' "UK Business of the Year." Founder and Group CEO Scott Button was also named "Digital Innovator of the Year" by the Growing Business Awards and COO Sarah Wood was crowned "Female Entrepreneur of the Year" by the Fast Growth Business Awards. Unruly CEO Scott Button won Ernst & Young's Emerging Entrepreneur of The Year award in June 2012.
In January 2012, Unruly announced a $25m Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers and the Business Growth Fund - the largest ever for a private company in the social video space.
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