UOL BoaCompra and GASH PLUS Partner to Provide Cross-Payment Coverage for Online Games in Emerging Markets
One of Asia's largest payment providers and Brazil's online payment leader open up gateway between two continents for online game transactions
SAO PAULO, Jan. 14, 2015 /PRNewswire/ -- UOL BoaCompra, the leader in digital goods payments in emerging markets, and GASH PLUS, one of the top providers for cross-border payment services in Asia, today announced a partnership offering game developers the option of monetizing in both UOL BoaCompra's Latin American markets and Turkey, and GASH PLUS' Asian markets, using one single integration.
Widely regarding as the fastest growing regions in the games industry, the Asian, Latin American and Turkish markets represent more than $40Bn in gaming revenue combined, covering half of the global games market and surpassing heavy Europe and the United States.
Both Latin America and Asia's game markets saw the highest year-on-year growth compared to other regions, at +14% and +15%, respectively. Rising GDP and connectivity in Latin America, and Asia-Pacific's 82% contribution of the $6Bn global games market growth in 2014 are key drivers for both market's healthy year-on-year increase.
"We understand that greater success is achieved when companies collaborate. Our subsidiaries in Japan and Korea have attracted worldwide partners to work with us to expand markets, and we've also formed alliances with local corporations in South East Asia," said Simon Lu, COO of GASH. "Now we are proud to extend our services to South America through BoaCompra. This significant step is a milestone for us. We are looking forward to offering clients from different countries our professional experience by working with BoaCompra."
Together, UOL BoaCompra and GASH PLUS offer more than 250 local payment methods spanning over 30 countries including Brazil, Mexico, Turkey, Taiwan, China, Japan, Korea and the entire Latin American and Southeast Asian regions. With this partnership, game developers and publishers have access to both companies' services with only one integration.
"This partnership with GASH will bring exciting new opportunities for our clients. As the case with Latin America, to succeed in Asian markets, it is important for developers to work with regional companies," said Mario Baumann, Director of Business Development EMEA of UOL BoaCompra. "Local expertise, along with the ability to have access to these enormous markets without any further integration work will save developers and publishers considerable time and resources – a valuable commodity in our ever-busy industry."
ABOUT GASH PLUS
GASH PLUS payment platform has over 6 million active members in the SEA and handles over 100,000 transactions on a daily basis. With transaction volume of over 26 million USD per month, GASH PLUS is now one of the top providers for cross-border payment services for digital contents in Asia, and the most well-known game currency in the Greater China region.
To maintain its high level of security, GASH PLUS acquired two international certifications: ISO 27001 (Information Security) and PCI DSS (Payment Cards Industry Data Security Standard). GASH PLUS optimizes its service to ensure a full integration with multiple forms of entertainment content. For years to come, GASH PLUS is confident to rise as the frontrunner for introducing its users an experience of ultimate digital recreation. For more information please visit http://www.gashplus.com/en/
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 4,500 games across multiple platforms in LATAM, Portugal, Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL BoaCompra's game portals aggregate more than 1.2 billion page views per month. Several of the largest game companies including Valve, Electronic Arts, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets including. For more information, please visit http://www.boacompra.com and keep up-to-date on the latest news at http://www.boacompra.eu/blog/.
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SOURCE UOL BoaCompra
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