SAO PAULO, March 28, 2016 /PRNewswire/ -- UOL BoaCompra, the leader in emerging markets and digital goods payments throughout Latin America, today announced its launch into Chile, considered one the forerunners in the emerging market games space and the fifth largest market in Latin America. The company now offers 18 additional local payment methods including the company's own currency, BoaCompra GOLD, Redcompra, Servipag.com and Khipu (online bank transfers), enabling international game companies to access a rapidly growing online population in Chile.
"A staggering 71 percent of those online in Chile do not have access to international credit cards to make purchases online, as Chileans primarily use local cards and cash-based payment methods," said Fernando Estevez Vazquez, Director of Global Strategy & Payments at UOL BoaCompra. "Additionally, Chile's internet penetration rate is markedly higher than its neighboring countries, demonstrating high demand for digital products and further growth in e-commerce with a good network and affordable prices. However, it is largely untapped by the giants of the game industry that do not offer local payment options."
UOL BoaCompra's portfolio of localized payment options in the market includes all local online payment options available, allowing gamers to use their preferred payment method with the greatest accessibility and ease. The Brazilian-based company also launched its popular online game portal in the country, GO4GOLD, to allow gamers in Chile the opportunity to discover online games accepting Chile-specific payment methods. Furthermore, the cooperation with VALVE means that UOL BoaCompra now supports local currency and payment options available on Steam.
"Based on our successful track record with Brazil, Mexico, Peru, Colombia, Portugal, Spain and Turkey, BoaCompra was the natural choice for opening up local currencies and payments in Chile" said Mark Richardson, CFO at VALVE.
As the first South American country to join the OECD while boasting the highest GDP per capita in Latin America, Chile is staying ahead of the curve with more than 72.3% (2014) of the population connected online and a total of US$3.2bn (2013) spent annually in e-commerce.
"The vast potential of Chile's current video game market provides compelling evidence for bringing foreign games to the country. This is a great opportunity for our partners to leverage our local expertise and start investing in this huge, historically overlooked market," said Marden Silveira Neubert, Executive Director at UOL BoaCompra.
UOL BoaCompra currently works with more than 200 game developers and publishers to monetize their games throughout emerging markets in Latin America, southern Europe and Turkey. The company's latest full-service payments launch into Chile comes off the heels of the company's expansion into Colombia and Peru – part of a greater development to provide the first Latin American e-wallet for gamers, and a complete solution for game developers and publishers looking to bring their titles to the region.
ABOUT UOL BOACOMPRA
UOL BoaCompra is the leading digital payments company specializing in monetizing online games throughout Brazil, Latin America, Portugal, Spain and Turkey. With the most comprehensive portfolio of 250+ local payment methods, including BoaCompra GOLD, the company services more than 4,500 titles from over 200 partners including VALVE, Electronic Arts, Ubisoft, Smilegate, Bigpoint and Aeria Games.
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SOURCE UOL BoaCompra