upwave™ Adds a Healthy Dose of Entertainment to Your Wellness Routine
New Turner Broadcasting Site Delivers Personalized Health and Wellness Content to Inspire People to "Live Life on the Up™"
ATLANTA, Aug. 26, 2013 /PRNewswire/ -- Turner Broadcasting System, Inc. (TBS, Inc.) invigorates health and wellness with today's launch of upwave.com. upwave.com is the new interactive digital presence of the multi-platform health and wellness entertainment brand, upwave™, featuring entertaining storytelling by recognized wellness experts to help people close the gap between healthy intention and action.
"upwave is excited to help people make positive choices in their lives through entertaining and engaging content," said Molly Battin, senior vice president and general manager of upwave. "Our goal is to inspire people to get up, get moving and enjoy what it means to 'live life on the up,' experiencing healthy balanced living through the lens of entertainment, Turner's specialty."
upwave.com is the first personalized health and wellness digital property of its kind, connecting the dots for users with individually tailored content linked to five core pillars:
- Eat -- incorporates all things nutrition, diet and recipes
- Move -- covers fitness, weight loss, sports and fun -- creative ways to get your body moving
- Relax -- advises about de-stressing and finding balance in life
- Thrive -- provides support in finding happiness and living longer
- Connect -- supports strengthening relationships with family, friends and communities
upwave.com content includes tools for healthy living including informational articles, recipes, videos, challenges and customizable user profiles. Personal goals and interests, indicated by the user, generate fresh content unique to the individual. Future site enhancements will include video webisodes, tools, quizzes and Q&As with industry experts.
upwave established its digital presence first with the release of a YouTube channel on August 5, 2013. The channel – which precedes the brand's television presence – serves up a fresh twist on traditional health content, such as fitness and recipe videos. It also delivers original episodes of series such as the hilarious and stealthily informative "Why Do Men Have Nipples?"
In December, the upwave brand will expand to branded programming blocks on HLN. Experts and commentators who will be featured across multiple upwave platforms include Tim Ferriss, Keri Glassman, AJ Jacobs and Dr. Billy Goldberg.
upwave is Turner Broadcasting's new transmedia entertainment brand that delivers health and wellness lifestyle content designed to entertain and inspire people. The brand's content extends across several media platforms, beginning with upwave.com, and leading into TV later this year. Uniquely situated at the intersection of entertainment, technology and health and wellness, upwave offers entertaining storytelling that emphasizes all aspects of healthy living through its five content pillars: eat, move, relax, thrive and connect. Visit www.upwave.com for more information and follow upwave on Twitter, Facebook, YouTube, Pinterest and Instagram (@upwaveofficial).
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