Urban Air Adventure Park Opens World's First Immersive Reality Arena®

Cutting-edge technology promotes fun, fitness and fantasy

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May 07, 2019, 08:00 ET

DALLAS, May 7, 2019 /PRNewswire/ -- First there was virtual reality, then there was augmented reality – now, Urban Air Adventure Park is proud to present the world's first and only Immersive Reality Arena®.

A month after being named one of Entrepreneur's top 100 franchise companies in America, Urban Air Adventure Park, the world's leader in active indoor family entertainment, recently unveiled its latest attraction to guests at the growing company's Southlake, Texas location. The state-of-the-art technology for the arena was created in the Urban Air Innovation Lab and is designed to engage both the bodies and imaginations of its users.

It works like this: Get in the Game! Upon entering, guests are transported inside a fully surrounded 360^° degree digitally map immersive environment with all arena walls and trampoline floors instantly activated with awesome gameplay imagery and cinematic sound. State-of-the-Art sensor technology created by Urban Air Innovation Lab, allows for fast moving players and fast flying objects like balls, to interact with the gameplay story and influence characters in real life and in real time. This is a truly unforgettable immersive, interactive gamified experience! For instance, guests will throw squishy SPLATTERBALLS to splatter surrounding walls with paint for a fun paintball experience or save Urban Air's across the planet by destroying invading alien spaceships with planetary themed fire balls and breakout your way through multiple cosmic dimensions. To view a short video of the action and guests reactions during gameplay, check out Urban Air's YouTube channel.

The Immersive Reality Arena can accommodate up to 30 guests at once and has no age limit, which allows parents and chaperones to join the fun. Players "Gear Up!" and "Game On!" with Urban Air "ActionBands"; custom themed RFID wristbands, players scan to earn their gaming points that can be later redeemed for prizes and rewards at Urban Air Parks.

Guests have a fun variety of immersive gameplay options, including:

Alien Invasion - Aliens from an unknown planet, located in the darkest pocket of the galaxy, are invading Earth! Gear up and join the Urban Air Anti-Alien SPACEFORCE set to defend the world from the Urban Air intergalactic space station!
Mad SPLATTERZONE - Team Orange Urban Alley VS Team Purple Urban Alley face-off in a battle of epic MADsplatter! Disrupt your opponents' SPLATTER attempts by hurling your SPLATTERBALL for a direct hit on all who oppose you!
Cosmic Breakaway - Travel through alternate dimensions and advance levels by destroying layers of cosmic glass. Hurry to make your way back home before time is up. Succeed and be among the exclusive multi-dimension travelers only at Urban Air!
Chroma Orb-Bits: - Guests are surrounded by mischievous, colorful bubbles of light called Chroma Orb-Bits! Interact with them as they bounce and fly all around you in the 360^° degree space.

Urban Air will continue to release new content and immersive reality games in conjunction with the most popular intellectual property and brands for its guests.

Already, the new Immersive Reality Arena® has become Urban Air's most popular attraction.

"With our first-of-its-kind Immersive Reality Arena®, we've found a way to place the guests inside the game where they can experience a whole new world of active entertainment. Whether you have a kid who likes video games or a kid who wants to be active, the Immersive Reality Arena appeals to both," said Michael Browning, Urban Air Adventure Park CEO. "Our patented technology differs from many VR and AR products in that it immerses players in the game but does not require glasses or goggles – just willing fun-seekers with energy to burn. We're thrilled to present our guests with the next wave of experience-based technology."

The new Immersive Reality Arena® is one of many attractions launched by the Urban Air Innovation Lab and is rolling out nationwide. The Immersive Reality Arena® is a is a great complement to the other attractions at Urban Air locations which include Go-Karts, the SkyRider® Coaster, Spin Zone and Flip Zone Bumper Cars, climbing walls, a rope course and much, much more. For more information about Urban Air visit https://www.urbanairparks.com.

For more information about Urban Air Park, contact Carolyn McLean at (502) 409-1982 or [email protected].

About Urban Air: Urban Air is the premier destination for family fun, featuring a variety of attractions for all ages. The Dallas-based entertainment company pioneered the Adventure Park concept and is the largest Adventure Park Operator in the world, with 300 locations scheduled to be open by 2020. Urban Air's mission is to provide healthy, active entertainment for both children and adults. For more information on the company and franchising opportunities, please visit www.UrbanAirParks.com.

Contact: Carolyn McLean
(502) 409-1982
[email protected]

SOURCE Urban Air Adventure Parks