Urnex Selects Canopy as AOR

NEW YORK, Feb. 9 /PRNewswire/ -- Urnex Brands, the world's leading manufacturer of cleaning products for coffee and espresso equipment, has selected Canopy Brand Group as its agency-of-record.

"The Canopy team stepped in, took charge, and is helping to totally reshape, update and refocus our entire corporate marketing platform. The focus, strategic insight and enthusiasm are a welcome burst of energy to our organization," says Josh Dick, President of Urnex Brands.

For Urnex, Canopy introduced a new visual strategy and targeted positioning, which will be integrated across the entire portfolio. The goal of this new branding and positioning for Urnex is to ensure the delivery of consistent messaging to both its customers and consumers at retail.

"We have a great opportunity to build upon the already strong Urnex brand by strategically approaching consumers with unique messaging and imagery, thus driving a niche product to a position of authority. We believe Urnex can change the face of coffee-making altogether." says Marc Sampogna, Founder & Managing Director at Canopy.

www.canopybrandgroup.com

SOURCE Canopy Brand Group