FORT KNOX, Ky., Feb. 28, 2011 /PRNewswire/ -- U.S. Army Accessions Command today launched an iPhone application and a mobile website as part of its Army Strong Stories blogging and storytelling platform.
As a natural extension of the Army's ongoing commitment to engage potential recruits via social media channels, the Army Strong Stories iPhone app and mobile website offer portable access to site content, while also enabling users to share their own Army Strong story, post comments, and learn more about Army service and the breadth of careers available.
With a recent Nielsen research report projecting that one out of every two Americans will own a smartphone by the end of 2011, mobile adoption is also expected to increase among Soldiers as the Army expands its smartphone test pilot program throughout the nation. Furthermore, with more than 600 Soldier bloggers now participating on Army Strong Stories, mobile connectivity remains a high priority for Soldiers looking to stay in communication with their units, bases, fellow Soldiers, and friends and family members and the U.S. Army's mobile program will facilitate always-on connectivity.
"It is to the great advantage of the U.S. Army to keep current and equip our Soldiers with the latest technology to ensure they continue to share authentic stories about their daily lives in the Army," said Lt. Gen. Benjamin Freakley, commanding general of U.S. Army Accessions Command. "The Army Strong Stories iPhone app and mobile website reinforce the Army's ongoing commitment to embracing social media and new technology."
Specific features for the Army Strong Stories iPhone application and mobile website include:
- Ability to upload written content, photos and videos
- Access to information about the Army, which can easily be shared with prospects or anyone interested in learning more about Army service
- Connections to www.goarmy.com (the official website for U.S. Army Recruiting), www.army.mil (the official website for the U.S. Army)
The iPhone application is now available as a free download in the Apple App Store at http://bit.ly/armystrongapp. The mobile website is compatible with the following platforms: iOS, BlackBerry, Windows Mobile, Android, and webOS and is accessible at m.armystrongstories.com.
Mobile access is just one way the Army is leveraging social media channels to help potential recruits make informed decisions when considering military service. U.S. Army Recruiting currently has more than 76,000 Facebook fans, more than 1,100 Twitter followers, more than 92,000 MySpace fans, and more than 45,000 YouTube channel views.
The U.S. Army Accessions Command (USAAC), a subordinate command of U.S. Army Training and Doctrine Command, meets the human resource needs of the Army by transforming volunteers into officers, warrant officers, and enlisted Soldiers. In providing the force, the 20,730 men and women of Accessions Command prepare these future Soldiers and leaders for their initial military training. Commanded by Lt. Gen. Benjamin C. Freakley, USAAC is located at Fort Knox, Ky.
SOURCE U.S. Army Accessions Command