U.S. Bra Company Featured On TODAY Show For $250K Bodywear Donation
COMMERCE TOWNSHIP, Mich., Dec. 6, 2012 /PRNewswire/ -- Essential Bodywear, headquartered in Commerce Township, Michigan and specializing in women's bodywear, appeared on the TODAY Show Sunday, December 2, 2012 at approximately 8:30 a.m. ET as an on-air thank you for their donation of over 4,000 bras, panties and shapewear to the TODAY Show Holiday Gift Drive.
The almost $250,000 worth of new inventory was sent to twenty New York and New Jersey shelters to help support women affected by Hurricane Sandy. Marcia Cubitt, President of Essential Bodywear stated, "Being able to give back is the ultimate gift!"
Click here to see Essential Bodywear on the TODAY Show.
The TODAY Show Holiday Gift Drive is a project of the Today Show Charitable Foundation, Inc., a 501(c)3 non-profit organization. Donations are matched with the needs of more than 200 organizations with which the Today Show Charitable Foundation works.
Founded in 2003, Essential Bodywear continues to grow with a strong sense of mission: to support and uplift women everywhere by revolutionizing the way women shop for quality, properly fitting bras through home parties. Many traditional retail outlets don't carry a complete line of sizes or experienced salespeople resulting in a high percentage of women wearing the wrong bra size. With bra sizes A-H, EBW not only found a need, but also has made great strides to fill a niche the rest of the bodywear competition has missed with their Certified Bra Fit Specialists that bring an entire bra store to your door.
Essential Bodywear is a woman-owned, five million dollar company with 14 employees and currently over 350 Independent Representatives in 42 states. Featured in many media outlets including Michigan 50 Companies to Watch as a 2010 Award Recipient, Family Circle Magazine, and The Today Show, their Certified Bra Fit Specialists have struck a chord with women throughout the country. Essential Bodywear revolutionizes the way women shop for bodywear by developing lifelong customer relationships, sustaining and preserving women's health and self-esteem, and offering an entrepreneurial opportunity that is both profitable and personally rewarding. Essential Bodywear can create a new you, underneath!
Contact: Liz Timmerman
Phone: (248) 672-9177
SOURCE Essential Bodywear