DUBLIN, January 20, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/k98rdd/2015_us_car) has announced the addition of the "2015 US Car Consumers" report to their offering.
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Rapid advancement of technologies and their declining costs provide new opportunities to meet the increasingly stringent emission and safety standards of vehicles and significantly enhance the driving experience. Several technology alternatives and pathways are available for meeting desired functional and performance goals, some of which come with cost and/or other tradeoffs.
Having the right technology-feature content that helps meet regulatory standards is critically important, providing at the same time maximum value to end customers.
- Safety, reliability, fuel economy, driving dynamics, and comfort/convenience are key purchase attributes
- High interest segments for specific advanced features include luxury car/SUV, midsize/large car, large SUV, and pickup truck
- BMW and Audi lead high on connected car and HMI feature perceptions
Key Topics Covered:
1. Research Objectives and Methodology
2. Executive Summary
3. Relative Importance of Vehicle Attributes by Next Vehicle Segment
4. Relative Importance of Advanced Vehicle Features by Next Vehicle Segment
5. Advanced Features-Must Have, Nice to Have, and Not Important
6. Brand Perception and Performance of Vehicle Makes
7. Customer Segments to Target for Advanced Features
8. Review of Advanced Vehicle Features by Category-Connected Car Vehicle Features: Take Rates and Mean Price by Next Vehicle
9. HMI Vehicle Features-Take Rates and Mean Price by Next Vehicle
10. ADAS Vehicle Features-Take Rates and Mean Price by Next Vehicle
11. Health and Wellness Vehicle Features-Take Rates and Mean Price by Next Vehicle
12. Powertrain and Driving Dynamics Vehicle Features-Take Rates and Mean Price by Next Vehicle
For more information visit http://www.researchandmarkets.com/research/k98rdd/2015_us_car
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