WASHINGTON, June 10, 2016 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:
Profile America--Friday, June 10th. This year's Cereal City Festival kicks off this evening with a parade in downtown Battle Creek, Michigan. But the highlight of the festival, in the city that bills itself as the Cereal Capital of the World, is the world's longest breakfast table. On Saturday morning, hundreds of volunteers will be serving breakfast in shifts to perhaps 70,000 people — greater than Battle Creek's population of about 52,000. Our first enduring breakfast cereal is Shredded Wheat, created around 1893 in Denver, Colorado. Battle Creek is the birthplace of America's flaked cereal industry in 1895, and 11 of the 69 breakfast cereal manufacturers in the U.S. have Michigan addresses. Battle Creek's Kellogg's and Post companies are prominent in the industry, which generates $9.8 billion of product annually. Profile America is in its 20th year as a public service of the U.S. Census Bureau.
Festival/accessed 4/9/2016: http://www.battlecreekenquirer.com/story/news/local/2016/01/18/battle-creek-cereal-festival-held-june-11/78966474/
Cereal capital/accessed 4/9/2016: http://www.foodreference.com/html/fbattlecreek.html
Start of cereal industry/accessed 4/9/2016: http://inventors.about.com/od/foodrelatedinventions/fl/Who-Invented-Breakfast-Cereal.htm
Shredded wheat/accessed 4/9/2016: http://tasteful-inventions.blogspot.com/2008/08/perky-shredded-wheat.html
Number of cereal manufacturers/NAICS 31123:
Cereal in Michigan: http://www.manta.com/mb_44_C202B_23/cereal_breakfast_foods/michigan
Value of shipments/NAICS 31123: http://factfinder.census.gov/bkmk/table/1.0/en/ASM/2014/31GS101//naics~31123
Profile America is produced by the Center for New Media and Promotion of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at http://www.census.gov (look for "Audio" in the "Library" pull-down menu).
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/us-census-bureau-daily-feature-for-june-10-cereal-festival-300276892.html
SOURCE U.S. Census Bureau