LONDON, Nov. 19, 2015 /PRNewswire/ -- Demand in the US for consumer water and air treatment systems is expected to rise 4.9 percent annually to $2.4 billion in 2019. Growth will increase compared to the 2009-2014 period as the housing market and consumer spending activity continue to improve. In addition, rising home sales will support the market since many consumers purchase or upgrade water and air treatment systems when they move into a new home.
The housing market recovery will be quite important for the sale of whole-house treatment systems, which are typically installed during construction or major renovations. The rapid growth in whole-house systems will benefit overall growth in value terms, since these systems are usually larger and more expensive than portable or point-ofuse systems. Technological advances including systems that combine multiple treatment technologies and provide consumers with an indication of when filters need to be changed will also support value growth. Advances will be further aided by new single location systems that are better looking and easier to use.
POU & portable systems to retain lead over whole-house
Point-of-use (POU) water treatment and portable air treatment systems will continue to account for the larger share of value demand than whole-house counterparts. These items benefit from relatively low initial costs, user friendly operation, do-it-yourself installation in most cases, and the likelihood that consumers will have more than one such system in a single home. Demand for whole-house systems will rise more rapidly through 2019 in light of the ongoing new construction recovery and rising consumer interest in air and/or water treatment for the whole home
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