LONDON, March 27, 2017 /PRNewswire/ -- The U.S. is the largest revenue generating market for e-cigarettes and vaporizers globally and the exponential market growth has brought about a surge in the demand for e-liquid in the country. While new consortiums and alliances are being formed to either promote or bring down the growing popularity of e-liquids, an increasing number of convenience stores and online retailers are enhancing their e-liquid product offerings. As a result of increasing competition and growing consumer demand for different e-liquid flavors, the U.S. e-liquid market is poised to grow over $4.77 billion by 2025 at a double digit CAGR from 2015 to 2025.
The report titled "U.S. E-liquid Market: Focus on Type, Origin, Geography, and Distribution Channel: Analysis & Forecast, 2016-2025" includes a thorough analysis of the push and pull forces influencing the widespread adoption of e-liquids in the U.S. Moreover, special emphasis has been laid on current and future opportunities, prevalent distribution channels and impediments to successful growth of the market. Furthermore, considering the dependency of the market growth on the legal and regulatory framework and government initiatives, the report at each step has considered the effect of these factors.
An exhaustive analysis of the key product types broadly categorized as prefilled and bottled is the key focus area of the report scope.
Furthermore, A mix of over 50+ companies chosen on the basis of their research and development, product launches, mergers and acquisitions, revenue generation and market share have been considered in the report. Some of these companies are Ballantyne Brandz, Halo Cigs, Hot Vapes, Johnson Creek and Mountain Oak Vapors among others.
Owing to its high acceptance of new technology, the U.S. was the first country to witness widespread adoption of e-cigarettes. It is now the largest revenue generating market for e-cigarettes and vaporizers globally and the exponential market growth has brought about a surge in the demand for e-liquid in the market. An increasing number of convenience stores and online retailers are enhancing their e-liquid product offerings. As a result of increasing competition and growing consumer demand for different e-liquid flavors, the U.S. e-liquid market is poised to grow over $4.77 billion by 2025 at a double digit CAGR from 2015 to 2025.
As a result of the ongoing formulations of regulations, the e-liquid market is experiencing a shift in revenue generation away from foreign enterprises and towards local producers, as manufacturers are shifting production to domestic locations, in efforts to meet compliances. Moreover, the preference towards premium quality e-liquids is rising, since U.S. made e-liquids are perceived to be of higher quality than those manufactured in Asian markets, this has let to an increase in demand for domestically manufactured e-liquids
The e-liquid market value for the pre-filled e-liquid dominated the market in 2015 with a share of $XX million. The cost effectiveness of rechargeable e-cigarettes and disposable e-cigarettes are the key drivers that will enable a faster growth rate of pre-filled e-liquid supply mode through the forecast period. However, by the end of the forecast period the market share of the bottled e-liquid will grow at a significant rate with a market share of $XX billion by 2025 at a CAGR of XX% through the forecast period.
The market is expected to be driven by availability of large variety of flavors, ease of access to distribution channels and increasing proliferation of third and fourth generation e-cigarettes. While the growth of the market will be stymied by strict regulations, increasing taxation across states and citing of accidents across the countries. The major distribution channels in the U.S. are online and retail. The retail channel is comprised of convenience stores, pharmacies, tobacco shops, and vape shops among others.
While online, the e-liquid players either operate through their own brands or sell their products through online supermarkets and e-commerce websites. Currently, retail chains are the prevalent distribution channel with over XX% share. However, the ease of procuring and choosing e-liquid from the wide variety that online resellers offer will enable the distribution channel to grow at a CAGR of 15.03% through the forecast period to become the prominent channel by 2025.
While established brands such as Blu, Vuse, Logic, MarkTen, and NJOY among others contribute significantly to the e-liquid market value in the U.S., dedicated e-liquid players such as NicQuid, Purilum, and J Vapes E-liquid have also been identified as key players in the market.
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