U.S. Environmental Protection Agency and Green Earth Technologies Enter Partnership Agreement Under the Design for the Environment Safer Chemical Initiative
The Partnership Recognizes G-CLEAN, Formulas with Environmentally Preferable Chemistry and Collateral Benefits
WHITE PLAINS, N.Y., Feb. 16, 2011 /PRNewswire/ -- Green Earth Technologies, Inc. (OTCQB: GETG), a leading manufacturer and marketer of "green" environmentally safer consumer packaged goods and products, announced today a partnership with the U.S. Environmental Protection Agency's Design for the Environment (DfE) Program, promoting environmental, technological and efficiency benefits of GET products. Under the agreement, GET's line of G-CLEAN™ ultimately biodegradable, highly effective, yet safer chemistry products have been recognized by the DfE for its minimized risk to users and to the environment. The G-CLEAN line-up will soon roll out to shelves displaying the DfE logo.
"The EPA believes that cleaning product formulators can improve the environmental and health profile by using ingredients that are inherently less toxic, less bioaccumulative and that degrade to substances with similar desirable characteristics," said Jeffrey Loch, President and CMO of Green Earth Technologies. "The DfE program sets the bar very high with stringent guidelines and testing criteria before they recognize a product and we are proud to have achieved this prestigious designation, joining them in this admirable effort."
The EPA's DfE label is awarded after the agency's independent research laboratory has screened each ingredient contained in a product and found them to be the safest and greenest among all chemicals in its class. DfE is a voluntary partnership program of the E.P.A. that began in 1992.
"This is especially appropriate for our line of G-CLEAN™ outdoor pressure washer cleaners," Mr. Loch continued. "The safer chemistry highlighted by DfE has always been a part of our heritage and we will continue to move more products through the testing criteria."
New for 2011, G-CLEAN™ Pressure Washer Concentrated Cleaners are packaged in an innovative 'collapsible' bag that allow the consumer to just add water to create the cleaning solution on site rather than wasting fuel, packaging and other resources to ship water.
ABOUT GREEN EARTH TECHNOLOGIES
Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning, consumers can now "do their part" without having to give up performance or value: "Save the Earth – Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive and household performance and cleaning categories. G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety of lube centers and retailers, including WalMart, The Home Depot, Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, VIP, National Auto Stores, Do It Best, Lex Brodie's Tire Company, Honest One and participating ACE & True Value dealers. Please visit www.getg.com for the latest news and in-depth information about GET and its brands.
SOURCE Green Earth Technologies, Inc.
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