US Postal Service Awards Advertising Contract To McCann Erickson
NEW YORK, April 2, 2013 /PRNewswire/ -- After an open competition, McCann Erickson, a unit of McCann Worldgroup, stated today that it has been named by the United States Postal Service as its agency of record, with creative and strategic responsibilities. The contract also includes a sister McCann Worldgroup agency, MRM. Separately, the Postal Service already has contracts with two other McCann Worldgroup agencies, UM (Universal McCann) and Weber Shandwick.
Said Harris Diamond, CEO of McCann Worldgroup, "We are thrilled and honored to be awarded strategic and creative responsibilities for the United States Postal Service. The Postal Service is as iconic a brand as any in our portfolio, and plays a huge role in our business and personal lives. We are passionate about supporting its mission and helping it to grow revenue."
ABOUT THE U.S. POSTAL SERVICE
A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation: 152 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations. With more than 31,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world's mail. If it were a private-sector company, the U.S. Postal Service would rank 42nd in the 2012 Fortune 500. The Postal Service has been named the Most Trusted Government Agency for seven years and the fourth Most Trusted Business in the nation by the Ponemon Institute.
About McCann Worldgroup
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
SOURCE McCann Erickson