U.S. PR Agency Appointed For AIBTM 2013
The Pollack PR Marketing Group Tapped To Help Grow Awareness For One Of The Leading Events In The U.S. Meetings And Events Industry
NEW YORK, Nov. 05, 2012 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today that Reed Travel Exhibitions (RTE), organizers of the world's leading portfolio of events for the meetings industry has appointed PPMG as its U.S. PR agency to support the strategic communications campaign for AIBTM – The Americas Incentive, Business Travel & Meetings Exhibition.
Led out of PPMG's New York City office, PPMG will support the AIBTM marketing team to plan and implement a campaign that will build awareness for the event in Chicago, which takes place from June 11-13, 2013 at McCormick Place.
Michael Lyons, AIBTM Exhibition Director said, "We are excited that AIBTM will be taking place in Chicago, one of the top meetings & events destinations in the world. Along with our partner Choose Chicago, we are anxious to spread the word that AIBTM 2013 will provide the perfect environment to bring together key industry buyers and suppliers to network, do business and take advantage of world class educational sessions. As the world's leading event organizer for the travel/meetings industry, our core brand values are based on our reputation for delivering highly qualified Hosted Buyers and this remains key to our success. We have a great story to tell and are delighted that PPMG will be supporting us."
Noemi Pollack, founder and CEO of PPMG said, "We are pleased to have the opportunity to work with RTE to increase the market and mindshare of AIBTM, leading to higher attendance at the show. We have great plans to create compelling content and branding to support pre-show publicity, drive word-of-mouth and constituent engagement that will make AIBTM a "must-go-to" show with "must-have" content positioning AIBTM as the thought leader and source in the meeting planning space."
The international PR for AIBTM will continue to be handled by Cut Communications from the UK, a consultancy who is retained by Reed Travel Exhibitions across its global portfolio of events on 5 continents. For more information, visit Cut Communications at www.cut-coms.co.uk.
About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices in New York, is a 27-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a partnership of over 100 partners in 91 countries, across six continents. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.
The Americas Incentive, Business Travel & Meetings Exhibition (AIBTM) is a leading global exhibition for the U.S. meetings and events industry. A new addition to the Reed Travel Exhibition's global portfolio, AIBTM delivers individually qualified Hosted Buyers and eligible Trade buyers from the U.S. and around the world. Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top-level decision makers. The exhibitions provide time and business efficient matching services for buyers and sellers through unique Hosted Buyer Programs. For more information, please visit www.aibtm.com. AIBTM takes place from June 11-13, 2013 at Chicago's McCormick Place. Join AIBTM on LinkedIn, Facebook, Twitter and YouTube.
AIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com) EIBTM (www.eibtm.com) and Business Travel Market (www.businesstravelmarket.co.uk).
ABOUT REED TRAVEL EXHIBITIONS
Reed Travel Exhibitions (RTE) is the world's leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry. The 13 events are: World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market. 2012 sees the launch of two exciting new events with The Spa & Wellness by ILTM taking place in Austria Tyrol (10-12 September) and ILTM Americas launching in Mayakoba, Mexico (1-3 October). Furthermore, April 2013 will see RTE launch World Travel Market Latin America in Sao Paulo, Brazil (23-25 April). In 2011 RTE's 13 events were the catalyst for £2,807 million worth of travel and tourism business deals. RTE is a business unit of Reed Exhibitions.
SOURCE The Pollack PR Marketing Group
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