NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
US Wipes Industryhttp://www.reportlinker.com/p01050290/US-Wipes-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Personal_Care
US demand to rise over 3% annually through 2016
US demand for wipes is forecast to grow over three percent per year through 2016 to $2.5 billion. The US wipes industry enjoyed several years of high growth as a spate of new products were launched during the late 1990s and through the middle of the first decade of the new century. Similar to other industries, however, wipes were impacted by the 2007-2009 recession. During this time, the wipes market faced a shrinking manufacturing base, as well as consumers economizing by either using private label wipes (limiting sales at the retail level), shifting away from several task-specific wipes to one general-purpose product, or returning to traditional cleaning methods (e.g., chemical sprays and rags). However, wipes producers were unable to pass on all increases in raw material costs, reducing profit margins and keeping average prices low. Macroeconomic conditions began to improve in 2010 and 2011, providing opportunities for wipes.
"Green" attributes in wipes to boost value gains
Going forward, wipes will benefit from ongoing improvements in the economy, such as a rebound in manufacturing activity and an acceleration in consumer spending. In general, wipes will continue to benefit from features such as ease-ofuse, disposability, portability, and reduced risk of cross-contamination. While disposability has been a primary advantage in the growth of the wipes market, it also has the potential of being a restraining factor as more consumers become attuned to environmental concerns such as biodegradability and recyclability. As such, product innovations are increasingly centered on the incorporation of recycled fibers, natural ingredients, or biodegradable materials, which boost value gains.
Personal hygiene, household cleaning wipes to pace consumer segment
Convenience, consumer acceptance and innovation will remain driving forces in the consumer market, with personal hygiene and general purpose household cleaning wipes projected to register the fastest gains. Growth in general purpose disinfectant wipes will be propelled by the appeal of one-step, disposable wipes that provide a quick and convenient format for household cleaning chores. These wipes also offer a fast and easy cleaning alternative for consumers with little free time. Personal hygiene wipes will enjoy increased market penetration. For example, the concept of wet bathroom tissue as part of a standard bathroom routine is gaining acceptance, especially since the industry has become diligent on developing not only flushable but dispersible products. Gains in the infant population will benefit the large baby wipes category. However, consumers who used baby wipes for non-diaper applications during the recession will return to task-specific wipes.
Rebound in manufacturing to benefit industrial wipes
After suffering from slower sales during the recession that began in December 2007, the industrial wipes market will benefit from a rebound in manufacturing activity through 2016. As such, wipes geared toward the manufacturing market are projected to achieve above average gains through the forecast period. In addition to a more favorable economic climate, demand for industrial wipes will benefit from new product innovations and expanding applications. Among industrial wipes, manufacturing and health care types will remain the two largest segments of this market, together accounting for nearly three-quarters of demand.
Study coverage
This upcoming industry study presents historical demand data (2001, 2006 and 2011) plus forecasts for 2016 and 2021 by market, substrate and chemical. The study also considers market environment factors, evaluates company market share and profiles industry competitors.
TABLE OF CONTENTS INTRODUCTION ix I. EXECUTIVE SUMMARY 1 II. MARKET ENVIRONMENT 4General 4Macroeconomic Overview 4Demographic Trends 7Household Trends 10Consumer Spending Trends 13Cosmetic & Toiletry Industry Outlook 16Specialty Household Cleaners Industry Outlook 20Manufacturing Outlook 22Health Care Providers & Facilities 26Medical Providers 27Patient Activity 30Retail Sector Trends 32Retail Wipes Market Overview 35Competitive Wiping Products Overview 39Pricing Trends 42Environmental & Regulatory Issues 44Consumer Wipes Regulations 45Industrial Wipes Regulations 47Flushability & Other Environmental Issues 49Flushability & Dispersibility 50Sustainability 51Microbial Contamination 53Historical Market Trends 54World Wipes Market 57Production & Foreign Trade 60
III. PRODUCT & MARKET OVERVIEW 62
General 62Product Overview 62Wet Wipes 66Dry Wipes 70Market Overview 72 IV. CONSUMER MARKETS 75General 75Personal Care 79Baby Wipes 83Products & Materials 85Retail Market Trends 87Producers 91Hand & Body Wipes 92Personal Hygiene Wipes 95Moist Towelettes 106Medicated Wipes 108Other Hand & Body Wipes 110Facial Wipes 112Cleansing Wipes 116Other Facial Wipes 119Other Personal Care Wipes 121Household Care 123General Purpose Cleaning Wipes 127Floor Care Wipes 131Other Household Care Wipes 135Other Consumer 137Automotive Wipes 138Pet Care Wipes 139All Other Consumer Wipes 140
V. INDUSTRIAL MARKETS 142
General 142Health Care 146Applications 150End Users 155Manufacturing 158Special Purpose Wipes 161Clean Room Wipes 163Surface Preparation Wipes 164Printing Wipes 165Other Special Purpose Wipes 166General Purpose Wipes 166Commercial 168Foodservice Wipes 171Other Commercial Wipes 173Other Industrial 176
VI. RAW MATERIALS 179
General 179Substrates 180Spunlaced Nonwovens 183Airlaid Nonwovens 186Other Substrates 189Chemicals 192Solvents 194Surfactants 195Fragrances 197Other Chemicals 198
VII. INDUSTRY STRUCTURE 203
General 203Market Share 206Converters' Level 207Retail Level 210Industry Restructuring 213Competitive Strategies 214New Product Development 215Product Line Extension 216Low Cost Position 217Product Placement 218Market Segmentation 219Cooperative Agreements 221Manufacturing 222Contract Manufacturing 224Packaging Trends 226Marketing & Advertising 228Distribution 229Company Profiles 232Albaad Massuot Yitzhak Limited 233American Hygienics Corporation 235Aplicare, see CloroxAtlantic Mills, see Illinois Tool WorksBarry-Wehmiller Companies Incorporated 237Berkshire Corporation 238Buckeye Technologies Incorporated 242Cascades Incorporated 244Celanese Corporation 245Clorox Company 246Contec Incorporated 249Covidien plc 250Diamond Wipes International Incorporated 252DuPont (EI) de Nemours 254Energizer Holdings Incorporated 257Fibematics Incorporated 258Freudenberg & Company KG 260Georgia-Pacific, see Koch IndustriesGlatfelter (PH) Company 262GOJO Industries Incorporated 263HDK Industries Incorporated 265HealthLink, see CloroxHolm (Jacob) & Sons AG 266Illinois Tool Works Incorporated 268Jacob Holm Industries America, see Holm (Jacob) & SonsJohnson & Johnson 275Johnson (SC) & Son Incorporated 277Kimberly-Clark Corporation 279Koch Industries Incorporated 282Meridian Industries Incorporated 284National Towelette Company Incorporated 285National Wiper Alliance 287Nehemiah Manufacturing Company 288Neutrogena, see Johnson & JohnsonNew Pig Corporation 289Nice-Pak Products Incorporated 291OMNOVA Solutions Incorporated 293Paper Converting Machine, see Barry-WehmillerCompaniesPlaytex Products, see Energizer HoldingsPolymer Group Incorporated 294Procter & Gamble Company 296Reckitt Benckiser plc 299Rockline Industries Incorporated 300Royal Paper Converting Incorporated 302Sage Products Incorporated 303SCA Personal Care North America, see Svenska CellulosaSTERIS Corporation 304Suominen Corporation 306Svenska Cellulosa AB 3083M Company 310Tufco Technologies Incorporated 311Unilever Group 312Additional Companies in the Wipes Industry 314
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY Summary Table 3 SECTION II -- MARKET ENVIRONMENT2 Population 10
3 Households & Housing Stock 13
4 Personal Consumption Expenditures 16
5 Cosmetic & Toiletry Supply & Demand 19
6 Specialty Household Cleaner Demand 22
7 Manufacturers' Shipments 26
8 Medical Providers 29
9 Patient Activity 32
10 Retail Sales 35
11 Retail Wipes Market 39
12 Competitive Wiping Products Demand 42
13 Selected Wipes Prices 44
14 Wipes Market, 2001-2011 56
SECTION III -- PRODUCT & MARKET OVERVIEW2 Wet Wipes Demand by Market & Product 69
3 Dry Wipes Demand by Market & Product 72
4 Wipes Demand by Market 74
SECTION IV -- CONSUMER MARKETS2 Personal Care Wipes Demand by Product 82
3 Baby Wipes Demand 85
4 Hand & Body Wipes Demand 94
5 Personal Hygiene Wipes Demand 98
6 Moist Towelettes Demand 107
7 Medicated Wipes Demand 109
8 Other Hand & Body Wipes Demand 112
9 Facial Wipes Demand 115
10 Facial Cleansing Wipes Demand 118
11 Other Facial Wipes Demand 121
12 Other Personal Care Wipes Demand 123
13 Household Care Wipes Demand by Application 126
14 General Purpose Cleaning Wipes Demand 130
15 Floor Care Wipes Demand 134
16 Other Household Care Wipes Demand 136
17 Other Consumer Wipes Demand 138
SECTION V -- INDUSTRIAL MARKETS2 Health Care Wipes Demand by Product & End User 149
3 Manufacturing Wipes Demand by Application 161
4 Special Purpose Wipes Demand 163
5 General Purpose Wipes Demand 168
6 Commercial Wipes Demand 171
7 Foodservice Wipes Demand 173
8 Other Commercial Wipes Demand 176
9 Other Industrial Wipes Demand 178
SECTION VI -- RAW MATERIALS2 Substrate Demand in Wipes 183
3 Spunlaced Nonwoven Demand in Wipes 186
4 Airlaid Nonwoven Demand in Wipes 189
5 Other Substrate Demand in Wipes 192
6 Chemical Demand in Wipes 193
7 Solvent Demand in Wipes 195
8 Surfactant Demand in Wipes 197
9 Fragrance Demand in Wipes 198
10 Other Chemicals Demand in Wipes 202
SECTION VII -- INDUSTRY STRUCTURE2 Selected Acquisitions & Divestitures 214
LIST OF CHARTS SECTION II -- MARKET ENVIRONMENT 1 Wipes Demand, 2001-2011 562 World Wipes Demand by Region, 2011 59 SECTION III -- PRODUCT & MARKET OVERVIEW 1 Wipes Demand by Type, 2001-2021 662 Wipes Demand by Market, 2001-2021 74 SECTION IV -- CONSUMER MARKETS1 Consumer Wipes Demand by Market, 2011 792 Personal Care Wipes Demand by Application, 2011 833 Baby Wipes Retail Market Share, 2011 914 Hand & Body Wipes Retail Market Share, 2011 955 Facial Wipes Retail Market Share, 2011 1156 Household Care Wipes Demand by Application, 2011 1277 General Purpose Cleaning Wipes Retail Market Share, 2011 1318 Floor Care Wipes Retail Market Share, 2011 135
SECTION V -- INDUSTRIAL MARKETS
1 Industrial Wipes Demand by Market, 2011 1462 Health Care Wipes Demand by Product, 2001-2021 1553 Health Care Wipes Demand by End User, 2001-2021 157
SECTION VII -- INDUSTRY STRUCTURE
1 US Wipes Converter Market Share, 2011 2082 US Retail Market Share, 2011 212To order this report:Personal_Care Industry: US Wipes Industry
Nicolas Bombourg
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