2014

USA Beer Market Insights 2012

NEW YORK, Oct. 16, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

 

USA Beer Market Insights 2012

http://www.reportlinker.com/p0610568/USA-Beer-Market-Insights-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Beer

 

Product Synopsis

A detailed market research report on the USA beer industry. Researched and published by Canadean.

 

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the USA beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

 

What is the current market landscape and what is changing?

Beer consumption fell again in 2011, continuing the trend seen in previous years. Craft beer however, is becoming more popular as people turn towards a higher quality product. The management and timing of price increases was a core issue throughout the year as raw material and other input costs impacted on production prices.

 

What are the key drivers behind recent market changes?

While the indicators point to a slightly increased momentum for the economy compared to 2010, the employment situation still remains quite fragile. Consumer spending remained tepid at best, growing by just 0.1%, while disposable income was flat, and capital spending by businesses fell further. The all-item consumer price index rose by 3% in 2011, with a fall in the energy price index in the final quarter helping to bring the rate down. Food prices were up by 4.7% during the year and commodity costs are expected to remain high and volatile well into 2012.

 

What makes this report unique and essential to read?

The USA Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

 

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the USA Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.

 

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

 

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

 

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers

 

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

 

Key Market Issues

The management and timing of price increases was a core issue throughout the year as raw material and other input costs impacted on production prices.

 

Competitive strategies meant that those that did not increase retail prices benefitted from consumer switching, as prices remained a key issue for economically- challenged consumers.

 

Several craft brewers were forced to seek outside help with bottling or production during the high season.

 

The number of new product introductions is proving to be a headache for beer retailers as the variety of craft and specialty beers and the number of new pack variants continues to proliferate.

 

Beer consumption fell by 1.6% in 2011 as blue collar workers who represent the core of US beer drinkers continued to experience high levels of unemployment and pressure on their disposable incomes.

 

Key Highlights

Some higher priced segments of the beer market, such as craft beers, imports and ciders (the latter is not included in this report's data), continue to show substantial growth.

 

Despite the growth in these higher priced segments, as in the lower priced segments, there is an observable trend of people preferring at home consumption over on-premise.

 

At the same time there is evidence to suggest that premium beer buyers are less loyal to individual brands and are more experimental, more readily switching between craft, import and super-premium brands, with craft beers in particular gaining share from drinkers of other beer types.

 

Beer consumption is expected to fall by a further 1.2% and is unlikely to recover its former momentum until the economy does.

 

Some of the trends expected are the increase in seasonal and limited time products, craft beers being produced in cans, breweries moving to larger can and bottle sizes, and the possibility of imported beers switching to US production, under license.

 

 

 

Executive Summary

Market Context

Market Environment

The Consumer Palate

All Commercial Beverages

Legislation and Taxation

Market Parameter Tables

Table: Population Size and Growth 1983-2014F

Table: Economic Indicators 2003-2013F

Legislation and Taxation Tables

State Taxes

Table 1.5.3 - Legal Controls on Beer

Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011

Market Background Briefing

Beer Definitions by Type - Local Segmentation

Beer Definitions by Type - Standard Price Segmentation

Beer Definitions by Type - Alcoholic Strength

Beer Definitions by Type - Beer Type

Beer Definitions by Type - Local, National and International

Market Update

Beer Key Facts

Market Size

Growth

Market Value

Segmentation 2011

Distribution 2011

Packaging 2011

Market Commentary

Current and Emerging Trends

Outlook

Imports and Exports

Segmentation

Top 10 Beer Brands - Volume, 2009-2011

Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011

Licensed Brand Owners and Licensees

Brand Analysis

Private Label/Private Label Producers

New Products Activity

Chart - Leading Brewers/Importers, 2011

Market Structure

Brewers

Chart - Consumption by Pack Material/Type, 2011

Packaging Trends

Chart - Distribution by Channel, 2011

Chart - Consumption by Price Segment, 2011

Market Valuation and Pricing

Beer Market Valuation (Local Currency), 2010-2012F

Distribution Trends

Distribution and Pricing Tables

Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011

Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011

Table 3.5.1 - Leading Retail Groups For Beer - Turnover (US$ Bn)/% Share, 2007-2011

Table 3.5.2 - Leading Retail Groups For Beer - Number of Outlets /% Share, 2007-2011

Table 3.6.6 - Leading Distributors and Drinks Wholesalers, 2011

Table 3.9 - Trade Margin Build-Up Model

Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012

Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012

Table 3.11 - Beer Consumption by Region/State, 2007-2011

Beer Data Tables

Commercial Beverage Consumption - per Capita - Litres, 2001-2012F

Commercial Beverage Consumption - per Capita - % Share, 2001-2012F

Commercial Beverage Consumption - per Capita - Growth, 2001-2011

Commercial Beverage Consumption - Million Litres, 2001-2012F

Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F

Beer Production/Trade/Consumption, 2001-2012F

Beer Production/Trade/Consumption - Growth, 2001-2012F

Consumption of FABs and Cider, 1999-2012F.. 35

Beer Foreign Trade By Country (Imports), 2008-2012F

Beer Foreign Trade By Country (Exports), 2008-2012F

Beer Market Valuation (Local Currency), 2010-2012F

Beer Consumption by Local Definition, 2008-2012F

Beer Consumption by Standard Price Segmentation, 2008-2012F

Beer Consumption by Alcoholic Strength, 2008-2012F

Beer Consumption by Type, 2008-2012F

Beer Consumption by Geographic Scope, 2008-2012F

Beer All Trademarks, 2007-2011

Beer Brands by Local Definition, 2007-2011

Beer Brands by Standard Price Segment, 2007-2011

Beer Brands by Alcoholic Strength, 2007-2011

Beer Brands by Type, 2007-2011

Beer Imported Brands by Origin, 2007-2011

Beer Licensed Brands, 2007-2011

Beer Private Label Brands, 2007-2011

Beer Trademark Owners, 2007-2011

Beer Local Operators, 2007-2011

Beer Leading Brewers/Importers, 2007-2011

Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F

Beer Distribution: On vs Off Premise, 2008-2012F

Brewer Profiles

ANHEUSER-BUSCH InBev (A-BInBev)

Anheuser-Busch Brand Volumes, 2007-2011

BOSTON BEER COMPANY

Boston Beer Co. Brand Volumes, 2007-2011

MILLERCOORS

MillerCoors Brand Volumes, 2007-2011

NORTH AMERICAN BREWERIES

North American Breweries Brand Volumes, 2007-2011

PABST BREWING COMPANY

Pabst Brand Volumes, 2007-2011

D G YUENGLING and SON

Yuengling Brewery Brand Volumes, 2007-2011

Smaller Brewers/Importers

CROWN IMPORTS LLC

CRAFT BREW ALLIANCE

DIAGEO-GUINNESS USA

HEINEKEN USA

F X MATT BREWING COMPANY

SIERRA NEVADA BREWING COMPANY

 

 

Companies mentioned

 

SIERRA NEVADA BREWING COMPANY, F X MATT BREWING COMPANY, HEINEKEN USA, DIAGEO-GUINNESS USA, CRAFT BREW ALLIANCE, CROWN IMPORTS LLC, D G YUENGLING and SON, PABST BREWING COMPANY, NORTH AMERICAN BREWERIES, MILLERCOORS, BOSTON BEER COMPANY, ANHEUSER-BUSCH InBev (A-BInBev)

 

 

 

To order this report:

Beer Industry: USA Beer Market Insights 2012

 

 

 

Nicolas Bombourg
Reportlinker
Email: nicolasbombourg@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

 

SOURCE Reportlinker



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