MCLEAN, Va., Feb. 10 /PRNewswire/ -- USA TODAY, official U.S. representative to the International Advertising Festival in Cannes, announces the kickoff of the 2010 Young Lions "Team USA" competitions.   

Called "The Majestic Order of the Lionati," invitations for this year's competition have been sent out to young talent around the country. Teams may register online at 1954cannesblvd.com, where they will receive instructions and audio messages from top leaders in the creative and media fields. These messages will dare the younger generation of the industry to take the challenge and enroll in the competitions; featured recordings are from:  

• Colleen DeCourcy, chief digital officer, TBWA Worldwide
• Laura Desmond, CEO, Starcom Mediavest Group
• Jeff Goodby, co-chairman, Goodby Silverstein & Partners
• P.J. Pereira, chief creative officer, Pereira & O'Dell
• Chuck Porter, chairman, Crispin Porter + Bogusky
• Bob Scarpelli, chairman & chief creative officer, DDB Worldwide
• Matt Seiler, global CEO, Universal McCann
• Mark Tutssel, chief creative officer, Leo Burnett Worldwide.

Four winning teams will be sent, all expenses paid, to compete as "Team USA" in the Young Lions program at the International Advertising Festival in Cannes. Festival dates are June 20 to June 26.  Winners will also be able to call themselves Young Lions, joining other members of advertising's elite and receiving all the personal and professional benefits the title brings.

The 2010 Young Lions consists of the following competitions: Cyber, Film (TV), Media and Print. Sponsors for the "Team USA" program include Tribal DDB for Cyber; Pereira & O'Dell for Film; Starcom MediaVest Group for Media; USA TODAY for Print.  This year's Young Lions "Team USA" competition has been created by Tribal DDB Chicago and PHENOMBLUE.

All registration and competition details can be found at 1954cannesblvd.com.

USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation's number one newspaper in print circulation with a total average daily print circulation of nearly 1.9 million, and USATODAY.com, an award-winning newspaper Web site which launched in 1995, reach a combined 6.1 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY LIVE, USA TODAY Mobile, and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

SOURCE USA TODAY

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