McLEAN, Va., Feb. 10, 2014 /PRNewswire/ -- USA TODAY and Gannett Co., Inc. (NYSE: GCI), together the official U.S. representative to the Cannes Lions International Festival of Creativity, today announced that ONE, the well known campaign and advocacy organization, will be the featured non-profit for this year's excellence in creative communications competition, the 2014 U.S. Young Lions Competitions.
The registered U.S. teams were today presented with a creative brief from ONE challenging them to submit work in four categories – Cyber, Film, Media and Print. "TEAM USA," made up of winning teams from the four different categories, will face competition from all over the world at the Global Young Lions Competitions that takes place during the Cannes Lions Festival in June. New this year, U.S. participants could also be spotlighted for notable work identified by each of the four U.S. Young Lions Sponsors. The U.S. Young Lion winners and the spotlighted teams could potentially see their work come to life in a creative campaign for ONE.
"We are honored to have long been the U.S. representative for Cannes Lions, the world's leading celebration of creativity in communications. Adding ONE as the non-profit this year has been inspiring. We both share the common mission to serve our communities, and are excited to foster our nation's best and brightest young minds to share ideas," said Maryam Banikarim, CMO of Gannett.
"ONE is incredibly excited to be collaborating with USA TODAY and Gannett on the U.S. Young Lions Competitions. We can't wait to see what the best and brightest creative young minds come up with, and are looking forward to bringing their ideas to life in the fight against extreme poverty," said Jeff Davidoff, CMO of ONE.
The Cannes Lions International Festival of Creativity will be held June 15-21, 2014 in Cannes, France.
Participating U.S. Young Lion Sponsors include: DigitasLBi for Cyber; Pereira & O'Dell for Film, and Starcom MediaVest Group's Spark. USA TODAY sponsors the Print competition. View a video that was shared as part of the creative brief from ONE's board chairman, Tom Freston, where he personally explains ONE's mission to help inspire participants.
About USA TODAY
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA TODAY, the nation's number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 6.6 million readers daily. USA TODAY is a leader in mobile applications with more than 16 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 110 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.
ONE is a campaigning and advocacy organization of more than 3.5 million people taking action to end extreme poverty and preventable disease, particularly in Africa. Strictly nonpartisan, we raise public awareness and press political leaders to combat AIDS and preventable diseases, increase investments in agriculture and nutrition, and demand greater transparency in poverty-fighting programs. ONE is not a grant-making organization and does not solicit funding from the public or receive government funding. ONE is funded almost entirely by a handful of philanthropists and foundations. We achieve change through advocacy. Our teams in Washington, D.C., London, Johannesburg, Brussels, Berlin, and Paris educate and lobby governments to shape policy solutions that save and improve millions of lives. To learn more, go to ONE.org.
SOURCE USA TODAY