Digital Usage Spurs Overall Growth
MCLEAN, Va., Oct. 31, 2013 /PRNewswire/ -- USA TODAY is number one in total daily circulation in the United States, according to the latest Alliance for Audited Media (AAM) report. Total USA TODAY daily circulation grew to 2,862,229 for the period ending September 30, 2013. Total circulation figures include daily print, digital replica and digital non-replica.
Continued digital growth contributed to the increase in USA TODAY's overall daily circulation. Total digital non-replica circulation numbers were 1,484,078. The increase is led by the first time inclusion of USA TODAY tablet and mobile phone app usage figures, as well as increased use of The Point – USA TODAY's growing digital solution for travelers. The upward trajectory of USA TODAY's digital growth matches the shift in habits of consumers wanting their news on-the-go.
USA TODAY's total monthly unduplicated audience number* across all platforms - print, desktop, mobile and tablet - is 44,058,000, surpassing many other news outlets including the Wall Street Journal and The New York Times.
"As news consumption habits continue to change, we remain focused on giving our on-the-go audience the compelling content they desire. Whether they choose to connect with us via print, desktop or mobile, our rising audience numbers prove that we're engaging more consumers every day," said Larry Kramer, president and publisher of USA TODAY.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA TODAY reaches a monthly audience of more than 44 million. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
* 2013 comScore/GfK MRI Media + Fusion 08-13/S12
SOURCE USA TODAY