USA TODAY Travel Media Group Acquires 10Best.com
MCLEAN, Va., Jan. 15, 2013 /PRNewswire/ -- The USA TODAY Travel Media Group announced today that it has completed its acquisition of 10Best.com. Terms of the acquisition were not disclosed.
10Best.com provides users with original, unbiased, and experiential travel content of top attractions, things to see and do, and restaurants for top destinations in the U.S. and around the world. The core of the site's uniqueness is its team of local travel experts: a well-traveled and well-educated group who are not only experts in their fields - and their cities - but discriminating in their tastes. These local experts live in the city they write about, so the content is constantly updated. In 2012, 10Best.com averaged more than 700,000 monthly unique visitors generating approximately 28 million page views.
10Best.com will continue to build on its success as a standalone travel media site and its content will be featured in USA TODAY Travel Media Group's existing and future digital, mobile and tablet products. 10Best.com joins a growing suite of USA TODAY Travel Media Group digital offerings including The Point and HotelMe. The content will also be used across Gannett media outlets including the websites of its more than 100 local news organizations.
"As we welcome the 10Best brand and team into the USA TODAY family, we believe their expertise in fresh, useful and engaging travel content will greatly contribute toward expanding our product offerings," said John Peters, president of USA TODAY Travel Media Group. "Travel is in the DNA of USA TODAY and for decades we've been providing our audience with helpful and easy to use travel content. 10Best fits very well into our overall travel strategy as we continue to expand our digital portfolio of travel news, products and services."
The USA TODAY Travel Media Group continues to increase its offerings to USA TODAY's travel partners and on-the-go audience by reaching travelers every step of the way in their travel planning experience – from research to booking to travel to reviews. In May of 2012, USA TODAY announced the creation of The Point, a new guest-facing digital news, information, travel utility and entertainment platform. The Point sits on top of a hotels wifi network – as a means to provide real time information and services to hotel guests. The platform is now deployed in more than 3,000 hotels and 450,000 guestrooms in the U.S. In December 2012, USA TODAY announced the launch of HotelMe, a website that gives consumers access to verified hotel reviews from fellow travelers.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.6 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 6.6 million readers daily. USA TODAY is a leader in mobile applications with more than 16 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
SOURCE USA TODAY