2014

USA TODAY Travel Media Group Launches Experience Las Vegas As First In Experience Travel Series

New travel resource launches with LasVegas.com as Booking Partner

MCLEAN, Va., April 15, 2013 /PRNewswire/ -- USA TODAY Travel Media Group has announced the launch of Experience Travel, a collection of travel planning tools and information to help travelers make the most of their trip by giving them the information they need, personalized to fit their lifestyle.  The first in the product portfolio is Experience Las Vegas, found at ExperienceLasVegas.USATODAY.com. The site launches today with LasVegas.com providing the exclusive booking engine.

(Logo: http://photos.prnewswire.com/prnh/20120913/DC73541LOGO)

Experience Las Vegas offers guidance to anyone interested in travel to Las Vegas – from the veteran to those planning their first trip to those who dream about going.  The site features "best of" recommendations based on traveler type such as Partier, Food Lover, Vegas Newbie and others, while covering attractions, hotels, casinos, restaurants, shopping, shows, celebrity comings and goings, deals and expert tips. USA TODAY has sourced the foremost experts in Las Vegas to share their insider knowledge and exclusive access. In USA TODAY trademark fashion, content is smart, user-friendly and accessible. Experience Las Vegas features trending topics and buzz, deals and videos that share insiders' views of all things Vegas, from where to stay, what to see and what to do.     

"We are excited to launch the first of our Experience Travel themes. USA TODAY has always been a leader in providing travelers information, but now we also provide them the tools to plan, book and share their travel experience with others.  We chose Las Vegas – where nearly 40 million people visit annually - as our first theme, and are proud to partner with LasVegas.com as exclusive booking partner for Experience Las Vegas," said John Peters, president of the USA TODAY Travel Media Group.

"We are delighted to partner with USA TODAY and allow travelers worldwide another reason to visit fabulous Las Vegas," said Cathy Tull, senior vice president of marketing at the Las Vegas Convention and Visitors Authority.  "Las Vegas offers one-of-a-kind experiences, and this partnership will provide visitors a unique tool to help them plan their upcoming trip while staying informed with the latest news and information from the destination."

USA TODAY Travel Media Group will launch additional Experience Travel themes every other month including: Cruise, Food and Wine, New York City, Caribbean, Ski, Beach, and Florida.

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation.  Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms.  An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.7 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined six million readers daily. USA TODAY is a leader in mobile applications with more than 17 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

SOURCE USA TODAY



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