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Using Traditional Search Strategy to Boost Your Book's Placement and Sales on Amazon

PR Newswire's Small Business PR Toolkit breaks down Amazon optimization for authors.

Oct 24, 2013, 12:02 ET from PR Newswire Association LLC

NEW YORK, Oct. 24, 2013 /PRNewswire/ -- Online book retail, including both print and eBooks, accounted for 44% of all consumer book purchases in the United States in 2012, showing growth from the previous year, a trend that is expected to continue into 2014.1  Out of individual retailers, Amazon led the way, with its share of all unit book sales hitting 27% as of September 2012.2  What does this mean for new and self-published authors? The placement of a book on Amazon's site is more important than ever—and relies on more than just successful sales.


Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., examines Amazon optimization for authors in her latest article for PR Newswire's Small Business PR Toolkit. Sansevieri explains how to use Amazon's keyword search to increase visibility for your book by using common keywords to craft the title and description, which will help ensure that your target readers see your book in the results when searching a specific topic. Next week, Sansevieri will explain how to use Amazon's category tagging to your book's best advantage.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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