Utilizing Effective Communications Channels and Tools to Get in Front of Busy Executives

Oct 09, 2015, 18:30 ET from Best Practices, LLC

CHAPEL HILL, N.C., Oct. 9, 2015 /PRNewswire/ -- Regardless of your function within the Pharmaceutical or Medical Device environments, corporate communications is perpetually evolving. Due to the ever-changing nature of external communications, corporations and professionals must continuously adjust their business-to-business (B2B) communication strategies and tactics. Measuring the effectiveness of these adjustments is difficult, but also critical as a way to fully adapt to today's communication options.

A research study by Best Practices, LLC further explored the various external communication strategies and tactics and how people utilize various communication formats to reach core decision-makers. Some of the external communication highlights in the study included:

  • Send B2B Communications Before Lunch: The majority of study respondents prefer to receive external information before 1 PM.
  • PowerPoint Continues to Dominate: Respondents prefer that information be communicated through PowerPoint rather than other forms, followed closely by Word documents. Press releases are not favored as a B2B communication format.

The related report, "Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers," provides key insights and metrics across a variety of communication issues, such as preferred formats for reviewing business-related information from external sources and what types of information participants wanted to receive from external sources.

This report engaged 183 leaders from 162 companies from different industry segments across 6 continents. The research is based on a survey tool designed and implemented by Best Practices, LLC.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1386.htm

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at http://www.best-in-class.com/.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC



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