SAN DIEGO, April 19, 2017 /PRNewswire/ -- The most anticipated off-road viral video of the year - "XP1K4" launched today on UTVUnderground.com. The fourth installment of the wildly-successful film franchise features the driving skills of newly crowned 2017 UTV World Champion and three time off-road champion, RJ Anderson. The title sponsor Polaris RZR is joined by RIGID Industries, Rockstar Energy and BFGoodrich as supporting sponsors of XP1K4. UTVUnderground.com and motorsports production powerhouse Mad Media once again teamed up, and were led by the "The Martelli Brothers" who returned to direct the newest chapter. The XP1K4 media team hit the launch button this morning - distributing via Youtube and Facebook worldwide.
XP1K4 is five minutes of full throttle, turbo powered, mind bending off-road action! This time around, RJ Anderson lays down a massive barrage of gravity defying stunts in his highly modified 2017 Polaris RZR XP® Turbo EPS UTV. RJ fearlessly attacks massive jumps, whoops, high speed drifts, and treacherous rocky terrain. XP1K4 was shot in the stunning Southern California mountains east of San Diego as homage to the birthplace of freestyle motocross. Tony Vanillo and his team of dirt and ramp engineers at Off-Road Management Group brought the insane obstacle course to life including the updated version of the treacherous "Wall of Death" and a massive ramp to dirt backflip.
The XP1K viral film series has accrued more than 42 Million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The premium-branded, viral video campaign has made hundreds of millions of impressions worldwide, redefining the sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.
"For our fourth installment of the XP1K franchise, we went back to our roots, the mountains of Southern California - where freestyle motocross and freeriding were born. We built some massive stunts that were inspired by freestyle motocross, and required some pretty complicated engineering. That's what it takes to continue to push the envelope and show people what the combination of RJ Anderson's fearless driving skills and the RZR platform are capable of," stated Co-Director Joshua Martelli.
Directed by The Martelli Brothers – Produced by Mad Media
Photography by Mad Media
To learn more about XP1K4 visit: www.utvunderground.com.
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