TAMPA, Fla. and RED BANK, N.J., Jan. 23, 2017 /PRNewswire/ -- Omnichannel data powerhouse, V12 Data and its subsidiary company Relevate Auto are pleased to appoint Graham Line as Executive Vice President. In this role, Graham will focus on increasing the performance, value, and profitability of both companies by driving the innovation and development of the recently launched product, V12 Signals, a proprietary mobile solution to identify in-market purchase intent.
V12 Signals is currently available in the automotive industry with additional Signals being developed for other industries, including retail. V12 Auto Signals enables automotive marketers to target actual, in-market consumers as they are shopping on dealer lots. The solution is built from V12 Data's family of data assets, including Relevate Auto, the largest and most accurate VIN data set in the automotive industry. Unlike traditional mobile marketing, which only targets the device, V12 Signals is able to target the actual consumer during the crucial 48-72 hour period when they're making a car buying decision.
"I'm delighted to welcome Graham to the team," said Anders Ekman, CEO of V12 Data and Relevate Auto. "His proven track record of inspiring and leading teams to design, develop, sell, and implement breakthrough digital strategies and solutions makes him an essential asset to the company."
Graham is an experienced executive leader of over 28 years and an established thought leader in the automotive and digital marketing industries. In addition to his role as EVP at V12 Data, Graham holds the position of CEO at Digital Data Solutions, which provides tactical and strategic guidance and tools to clients looking to manage and grow customer lifetime value. Prior to this he served as Senior Vice Presidents of Business Development at iSky, Inc. and Vice President of Business Development as Search Optics, Inc.
"Graham's strengths as a people focused communicator and software and systems integrator makes him the perfect fit to drive the continued innovation of one of our most lauded products, V12 Signals," said Anders. "He is an important addition to our executive team, and his background and knowledge will contribute greatly to our success in the market."
About V12 Data
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand's customers prefer.
About Relevate Auto
Relevate Auto possesses the largest and most accurate data in the automotive marketing industry with zero marketing restrictions to help you pinpoint your ideal audience when the moment is right. With information on over 225 million consumers, nearly 200 million VINs with linkage at the household and garage level, 170 million email addresses, demographics, and online consumer IDs, our auto data provides the insights you need for the right consumer connections.
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SOURCE V12 Data