RED BANK, N.J., June 21, 2017 /PRNewswire/ -- Omnichannel data solutions provider V12 Data announced today that its industry leading purchase intender data set, V12 Signals, set a record high with a 19% sales conversion rate in a recent automotive program. V12 Signals is a proprietary mobile solution that identifies in market shoppers at physical locations via their mobile devices. V12 Data's latest reports show that of V12 Signals automotive shoppers identified, 19% purchased a vehicle within a 120-day time frame.
"I'm extremely excited with the unprecedented success our clients have been experiencing with V12 Signals," said Anders Ekman, CEO of V12 Data. "A conversion rate of almost 20% is unheard of in the industry. We have an exceptional product development team who is heavily focused on expanding the capabilities and reach of V12 Signals across new vertical targets including automotive aftermarket and retail."
Major automotive brands are using V12 Data to help drive their customer acquisition efforts. V12 Signals is able to identify customers who are imminent purchase intenders and actively shopping for vehicles. Automotive marketers are provided with daily consumer audiences who have visited a dealer's lot within the previous 24 – 48 hours. Each lead includes name and address and is often enhanced with additional demographic, vehicle, and contact data. The audiences are also onboarded to V12 Data's digital platforms to create a digital audience of purchase intenders.
"V12 Signals' conversion rate of 19% is over four times the conversion rates of other automotive lead tools available in the market today," said Michelle Taves, EVP of Data Strategy and Product Management. "It truly is exciting to be part of a company who is continuously innovating with such cutting-edge solutions."
About V12 Data
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand's customers and prospects prefer.
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SOURCE V12 Data