Valley Medical Center Unveils New Logo, Co-Branded with UW Medicine

RENTON, Wash., Aug. 15, 2011 /PRNewswire-USNewswire/ -- On July 1, 2011, the strategic alliance between Valley Medical Center (VMC) and UW Medicine became official and VMC joined the UW Medicine Health System alongside Harborview Medical Center, Northwest Hospital & Medical Center, UW Medical Center, UW Neighborhood Clinics, UW Physicians, UW School of Medicine and Airlift Northwest.

(Photo: http://photos.prnewswire.com/prnh/20110815/DC52486)

As an important element of the health system branding, Valley Medical Center received a new logo representing its new relationship with UW Medicine and allowing VMC to be fully integrated into the current advertising for the health system.

On August 12, 2011, Rich Roodman, CEO at Valley Medical Center unveiled the new logo in the hospital lobby. Signage was subsequently placed throughout VMC and its clinic network to begin acquainting staff, patients and visitors with the new look.

Roodman states, "It was important to us to retain the name Valley Medical Center, which holds great value in our community, while at the same time leveraging the unparalleled reputation, and breadth of services and resources offered by UW Medicine."

Conversion to the new logo will happen over time, but hospital patrons will begin seeing it roll out throughout the organization over the coming weeks and months.

About Valley Medical Center

Valley Medical Center (VMC) is a public district hospital located in South King County. This 303-bed acute care hospital and clinic network is committed to providing safe, quality compassionate care for more than 63 years. As winner of numerous HealthGrades awards for orthopedic and spine surgery, including being ranked #1 in Washington state for joint replacement, VMC also provides outstanding care for heart and stroke patients.  Seattle Magazine has named VMC the #1 non-profit in the state for 2011, and for ten consecutive years VMC has been named a "Best Workplace" by regional publications. For the past two years Modern Healthcare magazine has named VMC a Top 10 Best Place to Work in Healthcare in the nation.

VMC provides primary, specialty and urgent care access through an extensive network of neighborhood clinics. VMC's specialty programs include a Level III Neonatal ICU, Level III Trauma Center, joint replacement and orthopedics--as well as numerous other specialties including cardiology, critical care, cancer treatment, sleep medicine and wound care.  Valley Medical Center is a component entity of UW Medicine, which includes Harborview Medical Center, Northwest Hospital & Medical Center, UW Medical Center, UW Neighborhood Clinics, UW Physicians, UW School of Medicine and Airlift Northwest. 

SOURCE Valley Medical Center




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