NEEDHAM, Mass., Dec. 13, 2016 /PRNewswire/ -- Valmarc Corporation, a global leader in digital technology-based brand protection, logistics visibility and interactive consumer engagement, today announced it has joined BT, Intel, RetailNext, NexGen Packaging and SATO Global Solutions as a member of the Acuitas Digital Alliance.
Launched in January 2016, the Acuitas Digital Alliance brings together like-minded technology innovators determined to bring the full benefits of the new digital era across the entire supply chain, all the way to the physical locations where customers do business.
Valmarc Corporation brings its world-class brand protection and consumer engagement technology to the Acuitas Digital Alliance. It is a move that widens and complements the broad array of leading-edge digital solutions for brands and retailers that the Alliance provides.
Consumers can scan any Valmarc tagged product directly with their smartphone and be connected privately and directly to the brand as the source of a broad stream of information about the specific product, plus tools to further enhance the shopping experience. The information provided to the consumer could include sustainability and ethical sourcing data, as well as results of material safety testing.
Valmarc's Total Vision™ System uses crowdsourcing, cloud computing, and big data analysis to detect and suppress counterfeiting and grey market diversion, all to the benefit of product brands, retailers and consumers. Some of the industry's largest product brands now rely on Total Vision for brand protection and more.
Valmarc's breakthrough digital interactive serialization platform utilizes all the new digital touchpoint technologies including barcode, RFID, NFC and BLE beacons to create a universal solution for product authentication, track & trace, marketing and multichannel digital consumer engagement. Further, it allows for unprecedented collaboration between the brand and its retailers for the benefit of the customer.
Mike Beedles of SATO Global Solution and Chair of the Acuitas Digital Alliance, said: "Today's shoppers, used to the ease-of-access of product information online, expect the same experience when shopping in physical stores. Today's announcement means that the Acuitas Digital Alliance can now integrate Valmarc's leading digital tagging systems with wider in-store solutions. This will create a flow of information between customers, brands and retailers delivering a key part of the digital shopping experience."
Pat V. Costa, Valmarc's Chief Executive Officer, said: "The invitation to join the Acuitas Digital Alliance is a strong validation of Valmarc's leadership position in brand protection and interactive consumer engagement. We look forward to working closely with fellow members to push the boundaries of technology innovation."
Although many IT solutions already exist to help retailers predict customer behavior and ensure great experiences for shoppers using different platforms and devices, they fail to integrate with one another. Retailers and other similar organizations are forced to work with a patchwork of technologies that reduce performance and isolate data in separate silos. The result is an environment that offers a very limited view of consumer behavior and poor insights on how to improve on-location experiences and operations.
The Acuitas Digital Alliance includes leaders specializing in networking, hardware, software, analytics, content management, security and cloud services. Its objective is to integrate a wide range of technologies, such as IoT sensors, software and analytics, into a single comprehensive solution that allows organizations to optimize supply chain efficiencies, improve employee performance, cut waste and better manage compliance requirements.
For more information, visit booth #3181 of SATO Global Solutions, which features Acuitas Digital Alliance at NRF Retail's Big Show 2017 or go to www.acuitasdigital.com.
About Valmarc Corporation:
Valmarc Corporation is the global leader in digital technology-based brand protection, logistics visibility and interactive consumer engagement. The company is headquartered in Needham, Mass. and has an R&D facility in Salem N.H. For more information, visit: www.valmarc.com.
About the Acuitas Digital Alliance:
Launched in January 2016, the Acuitas Digital Alliance brings together like-minded technology innovators BT, Intel, RetailNext, NexGen Packaging, SATO Global Solutions and Valmarc, to bring the full benefits of the new digital era across the entire supply chain, all the way to the physical locations where customers do business. The Acuitas Digital Alliance creates integrated, secure, cloud-based and future-proof solutions for businesses that want to take advantage of big data and the Internet of Things (IoT). With the right mix of infrastructure, mobile technology, applications and hardware, the Acuitas Digital Alliance can help brands better engage with customers and optimize operations from production to purchase. www.acuitasdigital.com.
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SOURCE Valmarc Corporation