Valor Blocks Announces World's First Official Armed Forces Subscription Box Program

U.S. Army box heralds first of many unique subscription blocks honoring military service

NEW YORK, Jan. 26, 2017 /PRNewswire/ - Valor Blocks today announced the launch of the world's first official armed forces subscription box program. Valor Blocks will provide uniquely-sourced items for purchase by family members, friends and supporters of the U.S. Army on both a monthly and quarterly basis. Recognizing that the U.S. Army has admirers both at home and abroad, the e-commerce retailer will provide the opportunity for dedicated supporters to purchase the boxes (also known as "Blocks"), regardless of their locale, by visiting ValorBlocks.com

"To us, 'valor' represents the incredible strength and courage of the world's protective forces," says Russ Montague, founder and CEO, Valor Blocks. "We're honored to be able to showcase products that shine a well-deserved light on the sacrifices that members of U.S. Army make every day."

Valor Blocks subscription boxes are exclusive custom-curated collections of themed T-shirts, hats, books, magazines, electronic accessories, housewares, personal care items and more. Each month, members receive a mystery box of entertaining and useful merchandise celebrating their selected service. Starting with the U.S. Army, Valor Blocks will help Protective Services organizations and community service groups build brand awareness, and create value by connecting groups of like-minded service professionals and their supporters.

Valor Blocks understands that military service is an all-encompassing, "all-in" way of life. The company also knows that military personnel, veterans, their family and friends and patriotic Americans are always looking for ways to celebrate the unique and dedicated world of America's armed forces. A cornerstone of these U.S. Armed Forces partnerships with Valor Blocks is the company's commitment to source ethically-produced goods of the highest quality, and to ensure that each block shipped is built in America, by Americans, to honor America. Best of all, Valor Blocks plans to participate in programs that support military and their families.

About Valor Blocks
Based in New York City, with fulfillment operations in Illinois, Valor Blocks is an officially licensed subscription box service celebrating protective service organizations and community service groups. Monthly subscribers receive custom-curated collections of themed apparel, books, accessories, housewares and more. Valor Blocks is a member of the Fan Blocks family of companies. For more information, please visit www.valorblocks.com.

About United States Army
Since 2004, the U.S. Army Trademark Licensing Program has strategically expanded its brand into more than 50 product categories including apparel, footwear, jewelry, consumer electronics, gifts, collectibles and sporting goods. The program currently consists of over 250 licenses and successfully leverages values of pride, performance and personal development to build positive brand awareness, while creating multiple touch-points for consumers. Officially licensed U.S. Army products are available in more than 50,000 stores across the United States, including major retailers such as Walmart, Target, Kohls, and Cracker Barrel. Ultimately, the key objective is to promote brand awareness through the development of quality licensed products that introduce a modern approach to the U.S. Army brand. By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support for the Army Trademark Licensing Program, and net licensing revenue is devoted to U.S. Army Morale, Welfare and Recreation programs.

SOURCE Valor Blocks